Key takeaways
- JioHotstar partners with Nielsen to enhance advertising campaign measurement for IPL 2025.
- Nielsen will deploy a data pipeline for assessing campaign effectiveness using first-party data.
- Advertisers gain access to key metrics via the Nielsen ONE dashboard for improved transparency.
- Collaboration aims to set new standards in campaign measurement for Indian media companies.
- Nielsen's advanced tools will help optimize ad performance during the IPL season.
JioHotstar, India’s leading OTT platform, has joined forces with global audience measurement firm Nielsen to introduce advanced analytics solutions for advertising campaigns ahead of the Tata Indian Premier League (IPL) 2025.
This collaboration aims to set new standards for campaign measurement, marking the first transparent reporting initiative by an Indian media company.
Nielsen will deploy a data pipeline to assess advertiser campaign effectiveness on JioHotstar, leveraging its expertise in audience measurement and first-party data. The initiative will provide advertisers and agencies with enhanced insights to optimise campaign performance during the highly anticipated IPL season.
As part of this engagement, Nielsen will integrate its advanced tools, including Nielsen ONE Ads (formerly Digital Ad Ratings) and Volumetric and Reach Analysis, to analyse viewership and ad performance on the platform.
Advertisers will access key metrics such as impressions, clicks, campaign reach, and on-target reach through the Nielsen ONE dashboard, ensuring greater transparency in advertising effectiveness.
Ishan Chatterjee, chief business officer, Sports Revenue, SMB & creator at JioStar, highlighted the impact of this partnership, saying, “As one of the largest streaming platforms, JioHotstar is committed to providing advertisers with cutting-edge solutions that enhance transparency and precision.”
Arnaud Frade, president (commercial), Asia, Nielsen, emphasised Nielsen’s commitment to innovation: “Our collaboration with JioHotstar not only reinforces our role as a preferred partner in the Indian media ecosystem but also enables us to address long-standing industry challenges. We aim to bring more transparency and accountability to digital ad measurement, helping advertisers make data-driven decisions that drive better outcomes.”
Nielsen’s advanced measurement solutions showcase its leadership in audience analytics, with potential applications beyond media and advertising. By delivering actionable intelligence, these tools could help industries refine strategies, optimise performance, and make informed decisions in a rapidly evolving digital landscape.
