OpenAI Opens App Submissions for ChatGPT Integration

OpenAI has opened app submissions for developers looking to integrate their applications directly within ChatGPT.

Developers can now submit apps for review through the OpenAI Developer Platform, where they can also track approval status. 

“Once ready, developers can submit apps for review and track approval status in the OpenAI Developer Platform,” the company said in the announcement.

It added that the first batch of approved apps will begin rolling out gradually over the next year.

The move builds on OpenAI’s Apps SDK, which was unveiled at DevDay in October. 

The SDK allows users to interact directly with apps inside ChatGPT and is currently available in preview.

The Apps SDK is built on the Model Context Protocol (MCP), an open standard that enables models to connect securely to external tools and services.

OpenAI’s pilot partners, including Booking.com, Canva, Coursera, Figma, Expedia, Spotify and Zillow, were among the first to launch app integrations. 

The ecosystem has since expanded to include apps such as OpenTable, Airtable, Apple Music, Replit, Target, Agentforce Sales and others.

OpenAI said all ChatGPT apps are subject to a structured review process focused on safety, privacy and transparency before publication. 

App submissions must include details on MCP connections, the specific data accessed or transmitted, testing workflows and country-level availability.

“Developers must include clear privacy policies with every app submission, and we require developers to only request the information needed to make their apps work,” the company said.

OpenAI also stated that when users connect to a new app, it will disclose what types of data will be shared with third-party developers, alongside the app’s privacy policy.

“And users are always in control: disconnect an app at any time, and it immediately loses access,” OpenAI stated.