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Pinterest launches its first-ever developer-centric open API
Pinterest launches its first-ever developer-centric open API

Pinterest launches its first-ever developer-centric open API

The API will enable developers to connect quickly and build applications that enable faster Pinterest content creation and direct access to analytics.

Published Updated

Key takeaways

  • Pinterest has introduced its first developer-centric open API to facilitate faster content creation and analytics access.
  • The new API serves as a single solution for various users, including merchants and advertisers.
  • Developers can safely test the API with tiered access, starting with trial access before progressing to standard access.
  • Pinner safety and security have been prioritised, ensuring privacy through redesigned OAuth 2.0 scopes.
  • Pinterest has also enhanced its developer resources, making it easier to manage applications and access educational materials.
5 min

Pinterest has launched a developer-centric open API. The Pinterest API (v5) will enable developers to connect quickly and build applications that enable faster Pinterest content creation and direct access to analytics. 

Noteworthy features include:

  • A single API for all use cases: the Pinterest API (v5) is the single API for developers to build applications and solutions for merchants, advertisers, creators and Pinners to drive results on Pinterest.
  • An open API: Tiered access is introduced to allow developers to test the API safely. Start testing with trial access and then upgrade to standard once you’re ready to share your product with clients and users.
  • Built with Pinner safety and security in mind: OAuth 2.0 scopes have been redesigned, now with refreshable user access tokens. Pinners’ privacy was top of mind while developing this API. Pinterest continues to give Pinners control of which applications they grant access to.
  • Developer friendly and easy to use: Pinterest have completely redesigned Pinterest Developers to make it easier for developers to manage their Pinterest apps, add collaborators, and learn best practices for building with Pinterest. In addition to Pinterest Developers, they publish their OpenAPI versioned spec both on their developer site and GitHub. The developers also created a Quickstart tutorial on GitHub to help developers get up to speed quickly. Throughout 2022, they will launch client SDKs and sandbox environments to make it even easier for developers to build on the Pinterest API (v5).

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