SAS Strengthens Its Global Strategic Partnership With Microsoft

Analytics firm SAS India has announced the availability of SAS Cloud in the Azure Central India region to support its customers on Microsoft Azure. 

This new availability of SAS Cloud in the Azure Central India region in Pune brings the total number of Azure regions supported by SAS Cloud to 11, with locations across the US, UK, Germany, Australia and Brazil, supported by future rollouts across the world.

"Enterprises across India are looking to move to the cloud, and this trend has accelerated due to disruption brought about by the Covid-19 pandemic. As enterprises increasingly migrate their workloads to the cloud and embark on their digital transformation journey, we aim to empower customers with the right tools to realize the power of disruptive technologies. This strategic partnership with Microsoft and the significant local investment helps us further strengthen our commitment to our customers by offering a broad choice of data processing locations to suit legal and business requirements," said Noshin Kagalwalla, VP & Managing Director, SAS India.

The announcement builds on the global strategic partnership established by SAS and Microsoft earlier in 2020 and is further set to help enterprises leverage the power of the cloud through SAS's market-leading solutions in Analytics and Artificial Intelligence and Microsoft's future-ready Azure platform. 

Last month, the company unveiled its SAS Customer Intelligence 360 Marketing Cloud Instance in Mumbai to support its Indian customers that offer low latency, data privacy, data sovereignty, and local support. The move enables SAS customers to scale up their marketing initiatives to create relevant, satisfying, valued customer experiences tailored to each unique customer's journey. 

The instance is the fifth for SAS in the world following the launches in the US, Europe, Japan, and Australia and signifies its commitment to its Indian customers.