Key takeaways
- Twitter has launched a revenue sharing programme for creators who are part of Twitter Blue or Verified Organisations.
- Eligible creators must be verified and have at least 5 million impressions in the last three months.
- The revenue sharing initiative follows Twitter's recent changes to its verification process, impacting previously verified accounts.
- Elon Musk has introduced limits on user posts to combat data scraping and system manipulation.
- The launch of Threads as a competitor raises questions about similar monetisation strategies.
Twitter today announced the launch of its ‘Creator Ads Revenue Sharing Program’ for creators subscribed to Twitter Blue or Verified Organizations. Twitter said that content creators will now have the opportunity to earn a share of the revenue generated from ads displayed within their replies.
https://twitter.com/Twitter/status/1679572360695824384
To be eligible for this program, creators must be verified users and have garnered at least 5 million impressions in the last three months. Once Twitter approves a creator's eligibility, they will be required to have a Stripe account to facilitate payment processing, the company added.
In February, Musk had announced that Twitter will start sharing revenue from reply-thread ads with creators subscribed to Twitter Blue Verified. In April, Twitter rolled down its legacy Verification Program which led to previous verified accounts on the basis of previous criteria (active, notable and authentic) to lose their blue checkmark.
In a recent announcement, Musk also introduced a limit on the number of posts a user can read per day on a platform. The rationale behind implementing this restriction, as explained by Musk, was to tackle the issue of excessive data scraping and manipulation of the system.
Who is Copying Whom?
With this, Twitter is trying to draw more content creators into its ecosystem. This comes shortly after the introduction of Threads, which is being promoted as a potential "Twitter Killer" application by Zuckerberg. Notably, Threads achieved a significant milestone by surpassing 100 million sign-ups within just five days, surpassing even the rapid growth observed with OpenAI's ChatGPT.
It would be interesting to see if Threads will also start “Creator Ads Revenue Sharing Programme,” as it previously seems to have inspired everything that Elon’s Twitter has been doing to make the platform better, including the paid blue tick, and to an extent, the entire platform as well.
However, Meta previously had introduced something similar to Twitter ad revenue sharing on Instagram reels for select creators, where they could earn money by posting reels.
