Adobe, LinkedIn Offer Free AI Skills Programme for Marketers

Adobe and LinkedIn have launched AI Essentials for Marketers, a joint global initiative designed to help marketing professionals build AI skills for an increasingly agentic workplace. 

The initiative offers four role-based courses available in 47 languages, covering digital marketing, content and creative, social and communications, and data and analytics. Courses are available free of charge on LinkedIn Learning, with expanded content on Adobe Experience League. The curriculum was developed by BrandWorks, LinkedIn's in-house strategy and creative team, in short-form, social-first formats.

The programme comes as demand for AI-literate marketers accelerates sharply. According to data from the LinkedIn Economic Graph, which spans 1.3 billion members, over 71 million companies, and 42,000 skills, AI skills are the number one area of focus for marketing professionals today. The share of marketing job postings requiring AI literacy has more than doubled year-on-year, up 113%, the data shows.

Rachel Thornton, Chief Marketing Officer, Enterprise at Adobe, positioned the initiative as a broader reimagining of marketing practice. "AI Essentials for Marketers is about more than mastering new tools; it's about reimagining what creativity, marketing strategy, and customer relationships look like in an AI-powered era," she said in a statement.

"Marketers are navigating the shift to AI, and it is both daunting and exciting," LinkedIn CMO Jessica Jensen added. "Together with Adobe, we're helping make AI skills accessible to every marketer, not just technical specialists, through scalable, practical learning designed for the realities of modern work."

Participants who complete courses earn certificates that can be displayed directly on their LinkedIn profiles. Adobe and LinkedIn said they will add content regularly to keep pace with evolving AI capabilities.