‘AI Slop’ on LinkedIn Gets 40% Fewer Views, Confirms Company

LinkedIn members are now seeing 40% fewer posts that the platform classifies as ‘AI slop’, Chief Product Officer Hari Srinivasan said in a post on the professional networking platform. He added that more than one million users have clicked the platform’s ‘Seems like AI slop’ option since it launched a few weeks ago.

LinkedIn introduced the feedback tool in late July, allowing users to flag posts and comments they believe are low-quality or overly AI-generated. The option appears in the three-dot menu on posts and comments. When selected, LinkedIn removes the content from the reporting user’s feed and receives the feedback.

The company said it combines this feedback with other signals and its own detection systems rather than using individual reports to determine distribution. 

Srinivasan said LinkedIn has also added safeguards to prevent individual feedback from being used to unfairly target other members. “If a post receives enough community feedback, you may see a message in your Post Analytics to help you understand how your content is being received.” 

The feature is intended to show creators when their content is receiving substantial negative feedback from the community. The move comes as AI-generated content has become increasingly common on LinkedIn. 

In July, AI content detection company Pangram found in an analysis that 41% of LinkedIn posts longer than 250 words were flagged as fully AI-generated, while 30% of posts between 50 and 250 words were flagged as fully AI-generated. 

LinkedIn has been taking several measures to reduce low-quality and automated content on the platform. The company said it is improving its automation defences, reducing the distribution of generic content and developing classifiers to identify AI slop.

LinkedIn said it was catching hundreds of thousands of automated comment attempts every day and had blocked billions of other automation attempts in recent months. 

The company has also targeted fake engagement and other forms of automated activity that can artificially increase content distribution.

As part of the same push, LinkedIn announced recently that it was removing its ‘Enhance your post’ feature.

The tool used AI to rewrite users’ posts and messages. LinkedIn said it would instead offer a proofreading feature designed to preserve the user’s original voice.

“AI slop is a top priority for all of us,” Srinivasan said. “People come to LinkedIn to connect with real people and share their real perspectives, ideas and expertise.”