Maruti Suzuki India has onboarded five early-stage startups to pilot and scale new-age technology solutions across its manufacturing, logistics and workplace operations, as part of its ongoing push to embed advanced digital tools across the organisation.
The startups AugurAI, Aatral, Zen Mobility, Indus Vision and Proxgy were selected from the fourth cohort of the Maruti Suzuki Incubation Program (MSIP), run in partnership with IIM Bangalore’s startup incubation hub, NSRCEL.
Each startup has been awarded a paid proof-of-concept project, with solutions focused on precision manufacturing, quality assurance, employee safety and sustainable logistics.
Several of the selected solutions centre on AI-led visual inspection systems designed to improve accuracy and reduce defects in automotive manufacturing. AugurAI and Aatral are deploying AI-based inspection and 3D digital validation tools to identify defects in complex components and help suppliers achieve near-zero-defect output. Indus Vision’s solution uses computer vision to inspect finished vehicles, reducing dependence on manual checks and minimising human error.
In logistics, Zen Mobility is working with Maruti Suzuki to promote the use of electric vehicles for last-mile delivery of spare parts and accessories, supporting efficiency and sustainability goals. Proxgy’s project focuses on workplace safety, using IoT-enabled smart wearables and real-time monitoring systems to detect unsafe conditions on the shop floor. In high-risk areas such as crane operations, the system can issue early alerts or automatically halt equipment to prevent accidents.
“Technology has become a strategic enabler for navigating operational complexity and sustaining long-term growth,” said Hisashi Takeuchi, managing director and CEO, Maruti Suzuki India. “Embedding intelligent solutions across functions is critical to improving precision, safety and sustainability.”
Anand Sri Ganesh, CEO of NSRCEL, IIM Bangalore, said the programme helps startups move from concept to impact. “Working with Maruti Suzuki gives startups access to real industrial use cases, allowing them to refine and scale their solutions faster,” he said.
According to the company, the growing complexity of its operations, driven by an expanding product portfolio, multiple powertrains and diverse regulatory requirements across domestic and export markets, has made technology a strategic necessity rather than a support function. Collaborating with startups allows faster experimentation and deployment of specialised technologies across business functions.
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