TrueFan AI raises $10 million in Series A Round Led by Baring PE India, Z3Partners

Enterprise AI video platform TrueFan AI has raised $10 million in a Series A funding round led by Baring Private Equity Partners India and Z3Partners. It also saw participation from IAN Alpha Fund and 3Lines Venture Capital, as demand for AI-generated video content continues to grow among large enterprises.

The Gurugram-based startup said it has developed a foundational AI video model that enables businesses to create personalised video content at scale, eliminating the need for traditional production cycles. The platform currently serves more than 100 enterprises across sectors, including banking, healthcare, consumer goods and media.

According to the company, it has scaled from generating five million videos annually to more than 20 million over the past year, while recording 11-fold revenue growth in the last 20 months. Its customers include Bajaj Finance, HDFC Bank, Axis Max Life Insurance, Cipla, BharatPe, Zomato and Goibibo.

“AI has fundamentally changed the economics of video creation,” Nimish Goel, Co-Founder and CEO of TrueFan AI, said in a statement. “It is inevitable that video generation will become as simple as typing an email. With that, video shall become the core layer of communication for enterprises. TrueFan is building the infrastructure for that inflection, enabling organisations to generate and distribute contextual video content on demand.”

The company has created AI avatars for more than 150 celebrities, including Shah Rukh Khan, Ranveer Singh, Kareena Kapoor, Rohit Sharma and Rishabh Pant, allowing brands to generate significantly more content from a single recording session. It says its platform can produce up to 5,00,000 videos per minute in over 175 languages.

Arul Mehra, partner at Baring Private Equity Partners India, said enterprise adoption was a key factor behind the investment. “The platform is already deeply embedded in the workflows of some of India’s largest enterprises, which reflects both the strength of the product and the scale of the shift underway in enterprise video communication,” he said.

The funding will be used to support international expansion and further investment in AI infrastructure. The company is also developing real-time AI video agents for customer support, sales and onboarding applications, and has begun pilot deployments with enterprise clients.