Key takeaways
- AI has emerged as a significant player in the creative space, challenging traditional notions of creativity.
- Innovations like DALL-E 2 and GauGAN2 highlight AI's capability to generate images from textual descriptions.
- Companies are leveraging AI to streamline marketing and creative processes, addressing cost and time challenges.
- Lumen5 exemplifies how AI can automate video production, reducing the need for multiple creative professionals.
Creativity should have been the last win for AI. Surprisingly, it’s the first.
The penetration of the use of AI is not just limited to technical areas but is increasingly being found in the creative space as well. Just weeks ago, DALL-E 2 from OpenAI was introduced, which creates images from textual prompts in natural language. NVIDIA released GauGAN2 in December last year, where the users can enter a brief phrase to quickly generate an image's key features and theme.
We have seen several such products where companies are offering innovations in creative aspects. These are widely used in marketing, advertising, and writing, which claim to be solving cost issues, reduce time to making videos, writing scripts, etc. Let us look at a few of the firms diving into this space.
Lumen5
Founders: Michael Cheng, Nigel Gutzmann, Chris Bowl
The marketing domain has seen rapid growth in the use of video content these days. Tools for producing video content have not been able to keep up pace with this demand. We also need various kinds of experts like scriptwriters, photographers, cinematographers, audio engineers, and video editors to produce good quality video content. This makes it a costly affair.
Lumen5 wants to solve these issues. "Using machine learning, we automate these tasks to help our users create quality videos with minimal time, effort, and training", the company adds.
To write a script, the system will automatically create a storyboard for the user using the company's Natural Language Processing algorithms. With the help of Computer Vision technology, its systems will find visuals and audio relevant to the user's content. The company claims on its website that several big names like PwC, Salesforce, KPMG, and SAP have used its offerings, and over six million videos have been created by thousands of businesses by using its platform.
Copy.ai
Founder: Paul Yacoubian
Copy.ai provides automated creativity tools to generate marketing copy in seconds. Copy.ai helps in creating content for:
- Digital Ad Copy such as Facebook Ads, Google Ads, LinkedIn Ads
- Social media content
- Website content
- eCommerce copy
- Blog content
- Sales copy
Copy.ai's paid Pro plan begins at USD 35 per month when billed annually, and custom packages are available for larger marketing teams.
Synthesia
Founders: Lourdes Agapito, Matthias Niessner, Steffen Tjerrild, Victor Riperbelli
Synthesia was founded in 2017 and works in the area of using AI to change how content creation is done traditionally.
- Turn Text to Video - It allows you to convert any text, email, message or presentation into a professional video within a few minutes.
- AI video generator - One can create professional videos from text with a virtual human presenter. What the user has to do is type the video script, choose the in-built avatars, or create one's avatar.
- PowerPoint to video presentation - One has to import the PowerPoint presentation file and can turn it into an engaging video.
Rosebud AI
Founder: Lisha Li
Rosebud AI also works in the area of changing how content creation is done. Lisha says in a video interaction during NYC Media Lab Summit 2020, "Video and photoshoots are costly. They are slow and time-consuming. So there is a need for a remotely friendly production process." It provides on-demand creation and editing of photos and videos of virtual talents.
Products:
- Synth - It works on android, iOS as well as the web. One has just to describe what they want to make.
Image: Rosebud AI
- Tokkingheads - It brings portraits to life with AI.
Image: Rosebud AI
GumGum
Founders: Ophir Tanz, Ari Mir
GumGum was founded in 2007 and uses machine learning expertise to extract value from digital content for the advertising and sports industries. The platform delivers the next generation of contextual intelligence and dynamic ad creatives, which gives the ability to measure and optimise advertising campaigns. This helps to better understand a consumer's mindset and drives action and outcomes, says the company.
Designs.ai
Designs.ai is an integrated Agency-as-a-Service platform that uses AI technology to allow users to create, edit, and scale content. It provides the following services:
- Logomaker - The AI logo generator from the company can be used to launch a brand with a unique logo and a brand identity kit. One can choose from over 10,000 icons.
- Videomaker - The text-to-video technology can be used to transform articles, posts, and text scripts into fully-edited videos in more than 20 languages. They can be resized for Facebook, Instagram, Twitter, TikTok, etc.
- Speechmaker - The text-to-speech technology will allow the user to convert text scripts into realistic voiceovers with multiple languages, tones and pitches.
Jasper
Founder: Dave Rogenmoser, Chris Hull
Jasper, formerly Jarvis.ai, is an AI copywriting tool. The starter plan costs USD 29 per month with an upper limit of 20,000 words per month, while the Boss Mode plan costs USD 59 per month, with an upper limit of 50,000 words per month.
It helps create original content that ranks for SEO-Generated educational blog articles that are keyword-rich and plagiarism-free. The content pipeline can be accelerated by writing 80% by Jasper and 20% edited by humans. One can write creatively and clearly in 25+ languages. There are several other such AI-based writing assistants available in the market to choose from.
