Analytics and Film school: an interesting partnership

subhash ghaiThis 30th November 2015 marked an interesting date in the analytics industry as it led to the amalgamation of two, what were considered, very different entities! From B-School to Film schools, analytics industry is invading the borders of various industries.

With the latest partnership between Vidooly, India’s first video analytics startup and Whistling Woods Film School by Subhash Ghai and Mukta Arts Film, there is no doubt that data analytics has a sea of possibilities that are still being explored.

Vidooly, a fast growing YouTube intelligent marketing and analytics suite, was beta Launched in 2014 by Subrat Kar, Ajay Mishra and Nishant Radia. It helps content creators, brands and multi channel networks (MCNs) to maximize their YouTube organic views, build an audience base and earn more revenues on YouTube.

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As a partner, Vidooly will serve as the default tool for video analytics and video marketing for the students of the Film Institute to promote their short movies and other content. Additionally, we hear that Vidooly is planning to offer video marketing courses to new age film makers.

Even before completing its first birthday, Vidooly has added 2000+ individual YouTube channels such as Glamrs, IndianFood Network, Apuseries, Myntra and 15 MCNs, across the globe to their list of customers using their dashboard. Nearly 120K videos are uploaded every month through Vidooly’s network while it’s big data engine analyses 500 million plus monthly videos through its platform. Thus, it has made it’s mark and many aspiring film-makers are already using it to promote their short movies and videos on Youtube.

Speaking about the tie-up, Subhash Ghai, the renowned film director, said that “Digital platforms are the future of content, both in India and globally. Digitalisation of content creation has democratised the filmmaking process. This ecosystem has also enabled business models of content distribution and monetisation on digital platforms. Vidooly is one of the best video intelligence platforms around today and we are proud to partner with them to make this platform available to all students of Whistling Woods who are undergoing pioneering education in India in content creation, audience development and monetisation for digital platforms. This is a first of its kind course in India, which has been developed by our faculty in association with YouTube. For a course of such a high caliber, we needed a high quality video distribution facilitation platform and in Vidooly we have found the same.”

Vidooly Co-founder, Nishant Radia is also very excited about this new venture and added that “We are very excited to bring Vidooly’s tools to such a prestigious institution. Internet, Smartphones and Apps have revolutionised the way we watch and distribute movies. Vidooly is all about helping content creators smartly express their creativity, analyze the trends and engage with the audience. Keeping that in mind, nothing’s better than partnering with the future creators at Whistling Woods and helping them understand the importance of analytics from day one of their journey.”

Vidooly’s software suite offers many intelligent features such as video tag suggestions, best time to upload, search rank analysis, competitor tracking, subscriber behavior analysis, sentiment analysis, influencer suggestions and social media integration, etc to let the aspiring filmmakers and actors to promote their craft online independently without any investment.

Recent rise of online content creators like AIB and East India comedy have showcased how successful can Youtube can be for native online video content. Even short film makers are increasingly taking this approach as it is efficient and censor free.

With the entry of facebook & twitter in the social video space, content creators have better, faster and direct platforms to be discovered by their fans. Even established film studios are launching apps and movies to catch up with the new world of online video streaming.

With over 1 billion users visiting Youtube every month and over 7 billion video views every day on Facebook; digital media is rapidly changing the way video content is being viewed today. Moreover, the rise of social platforms like Snapchat and Whatsapp is also a testimony to the growing trend of sharing videos in mobiles.

With this partnership, Vidooly and Whistling woods aim to create the next batch of blockbuster filmmakers and content creators who use technology to promote movies on platforms visited by millions worldwide and connect with their audience on a more personalized level.

Apoorva Verma
As the Content Strategist for Analytics India magazine, Apoorva takes care of editing & writing articles, covering analytics news, taking interviews and managing the social media marketing.

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