Singapore-based startup Nugit recently announced a US$5.2M funding round from Sequoia India. By combining artificial intelligence, natural language generation, and visual design, Nugit transforms data into decision-ready reports that integrate seamlessly into marketers’ workflows.
Founded in 2013, Nugit currently manages over 146,000 connected ad accounts for over 500 brands in 34 countries. Their technology is highly scalable for enterprises, with their single largest account using 8500 different accounts from platforms such as Google, Adobe Analytics, Facebook, Doubleclick. Also Nugit’s intelligent platform turns fragmented marketing data into better decisions, enabling companies like Facebook and Johnson & Johnson to reduce reporting time by up to 80%
Digital marketing is expected to show robust growth. With this growth comes a deluge of marketing data and a growing demand for data analysis. A typical analyst spends 50-80% of their time extracting, cleaning and combining data before any analysis can be made. Existing solutions are not addressing these issues at scale.
“Many of the legacy systems that are being used to manage marketing data are slow, over-priced and take months to implement. We believe analytics can be much leaner and more intelligent, by leveraging technologies such as AI and Machine Learning. Sequoia India’s investment will help us accelerate our R&D and push the boundaries in these areas.” says David Sanderson, Founder and CEO of Nugit.
Nugit’s AI technology powers data cleaning, integration and harmonisation of data sources in real time. Their Natural Language Generation technology adds on insights written in easy to understand language and ‘decision-ready’ reports are then delivered via email or powerpoint. The reports are built around ‘smart stories’ and beautiful visualizations that make for significantly better quality reports in a much shorter time.
Pieter Kemps, Investment Advisor at Sequoia adds, “We were thrilled to see the world-class engineering team and the fast adoption from enterprises, publishers and agencies. It has been impressive to see the intelligence of the Nugit platform, and how it offers enhanced efficiency and clarity to marketers. Nugit is part of a trend where global SaaS businesses are being built from Asia.”
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Manisha is a Senior Content Analyst with Analytics India Magazine. Apart from writing & editing articles and taking interviews, she is also responsible for covering analytics news, and handling social media for AIM. She can be contacted on firstname.lastname@example.org.