Metrics? Optional, apparently.
The Omnichannel Illusion: How Retail Media Networks Must Rethink Measurement
Retail media’s growth surpasses measurement, and only incrementality can reveal its true impact and eliminate inflated attribution.
Abhijit Chanda is a MarTech Expert & AI leader with 15+ years of experience helping global brands and Retail Media Networks turn data into growth. He's currently the Director of CXM at Tredence.