The Azure OpenAI Service has been providing 1,000 customers and enterprises with most advanced AI models of this era—such as GPT-3.5, DALL-E 2, and Codex—through their massive supercomputing cloud. Now, Microsoft is also including ChatGPT in this service.

This inclusion will allow developers to easily integrate these custom AI-powered experiences directly into their own applications. Enterprises and developers now have more options to create advanced AI-powered applications that offer personalised experiences to users. This includes the ability to enhance existing bots to handle unexpected questions, enable faster customer support resolutions by recapping call centre conversations, create personalised ad copy with offers, automate claims processing, and more. 

The ChatGPT service is priced at $0.002/1k tokens and the billing for this will begin from March 13, 2023.

By combining cognitive services with Azure OpenAI, enterprises can create compelling use cases. For example, by using conversational language for knowledge base retrieval on enterprise data, Azure OpenAI and Azure Cognitive Search can be combined. 

Using a no-code approach in Azure OpenAI Studio, users can easily create customised applications without requiring extensive coding knowledge. In addition to the customisability offered for every model in the service, Azure OpenAI Studio also offers a unique interface to configure ChatGPT’s response behaviour to align with the user’s organisation.

The blog also highlights how Microsoft has been following its Responsible AI Standard by putting customers in charge, explaining the outputs generated by AI, filtering content, and also having transparency guidelines.

Recently, Microsoft also unveiled Microsoft Dynamics 365 Copilot, which is touted as the world’s first copilot for customer relationship management (CRM) and enterprise resource planning (ERP).