Cognizant Acquires UK-Based AI & ML Services Expert

Cognizant Acquires UK-Based AI & ML Services Expert

Cognizant has acquired Inawisdom, a UK-based privately-held consultancy expert specialising in artificial intelligence, machine learning and data analytics to help businesses make better, faster decisions, improving their business outcomes. However, the financial details of the deal were not disclosed.

Focusing on delivering cloud-native, full-stack solutions, Inawisdom is an analytics and machine learning platform built using Amazon Web Services (AWS). And, with this acquisition of Inawisdom, Cognizant marked its ninth acquisition in 2020 to expand its capabilities for clients in the field of data and artificial intelligence, cloud, digital engineering, and Internet of Things. As a matter of fact, Cognizant has invested more than $1.1 billion this year alone for acquisitions in these areas.

Founded in 2016, Inawisdom has operations in the UK and the Netherlands, and through this acquisition, the company will join in with Contino, another company acquired by Cognizant, last year, to provide end-to-end cloud-native AI and machine learning solutions.

Speaking about the acquisition, Malcolm Frank, the President, Digital Business at Cognizant stated in the official release that businesses tend to succeed or fail depending on the speed and quality of their decision, ­and the best business decisions are currently informed by data and AI.

He further stated that with Inawisdom’s skilled team integrated with Cognizant will further accelerate the company’s innovation on data modernisation and intelligent decision-making. Alongside, the clients of both the companies will be benefited from their shared, deep relationships with AWS and their combined expertise with AI, machine learning, cloud, and data analytics.

Adding to that, Neil Miles, CEO, Inawisdom stated that the combined strength of the companies would further support customers in embedding data-driven decision-making into their organisations, increasing their speed to business value and long-term market differentiation. 

Also, “being part of Cognizant provides access to a wider, global network of AI and machine learning professionals, and a wealth of new capabilities that will expand our joint service offerings for successful data transformation,” said Miles in the official release.

Inawisdom, with its current expertise, has leveraged AWS cloud technology to develop the Rapid Analytics and Machine Learning Platform (RAMP) in order to provide a continually evolving and reusable code repository and accelerate AI-driven business outcomes. Using RAMP along with its own agile consulting approach, Inawisdom assists its clients across multiple use cases — from enhancing supply chain efficiency and improving customer service to reducing operating costs and achieving results within weeks.

Cognizant’s AWS Business Group, the largest AWS-certified practitioner community in the world, currently consists of more than 8,000 certified cloud professionals supporting clients.

Doug Yeum, the Head of Global Partner Organisation, AWS, Inc. also stated that AWS empowers millions of customers around the globe to lower costs, become more agile, and innovate faster. And partnering with AWS will help Cognizant and Inawisdom to transform their data and analytics capabilities using AWS services. The companies joining forces will, in turn, be a win for the customers, and “we look forward to the industry and data science capabilities the Cognizant team will be able to offer our customers,” concluded Yeum.

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Sejuti Das
Sejuti currently works as Associate Editor at Analytics India Magazine (AIM). Reach out at

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