Cross-Tab And Blueocean MI Merge To Form New Company Called Course5



The Cross-Tab Group which includes the companies Blueocean Market Intelligence, Cross-Tab, and Borderless Access, has gone through a major restructuring with two of its three companies, Blueocean Market Intelligence and Cross-Tab, merging to form a new powerful entity — Course5.

The new company combines the expertise and resources of both companies across data analytics, artificial intelligence and market research domains to create huge synergies for innovation, business-focused solutions, and operations. The third company of the Cross-Tab Group, Borderless Access, is demerged and will operate as an independent entity.


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Course5 will drive digital transformation for business organisations through analytics, insights, and AI. The company will unveil its advanced new suite of solutions and services which can empower companies with future-ready analytics, AI-driven solutions, and faster insights for decision making. Course5 serves leading global clients such as Microsoft, Lenovo, Colgate Palmolive, WPP Group, and Adelphi, among others.

Ashwin Mittal, CEO at Cross-Tab group said in a press statement, “The opportunities ahead of us are massive — the business world is drowning in oceans of data, information, and technology. Through smart solutions and our proprietary AI technology, we are bringing in a new paradigm of decision-making to assist our clients in preparing for a new digital future.

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“We are going to enable our customers to chart a course beyond the four points of the compass, North, South, East, and West to the fifth direction, which is the future.”

“The industries of data, analytics, and market research are going to be completely disrupted through the AI wave and will emerge as more powerful partners to businesses worldwide.”

One of the exciting new products deployed for clients is called Course5 Discovery. Course5 Discovery empowers decision makers to get answers and insights near instantly with great ease through a personalised Voice and Chat Assistant available on their smartphones and tablets. These interactive assistants, powered by advanced natural language processing (NLP) and deep learning capabilities would smartly discover the insights by identifying relevant data and performing analytics modelling in a matter of seconds and communicate them in a natural conversational manner to the business user.

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Prajakta Hebbar
Prajakta is a Writer/Editor/Social Media diva. Lover of all that is 'quaint', her favourite things include dogs, Starbucks, butter popcorn, Jane Austen novels and neo-noir films. She has previously worked for HuffPost, CNN IBN, The Indian Express and Bose.

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