In our column ‘A Day In The Life Of’, we are trying to step into the shoes of the awesome techies from various organisations who are working in the areas like big data, data analytics, artificial intelligence and the internet of things, among others.
This week Analytics India Magazine got in touch with Priyanka Chaurasiya, Head of Analytics at Cleartrip, to talk about her enthusiasm for Hindustani classical music, and her passion for data.
Chaurasiya begins her day at 7 am, when her little daughter, who is one-and-a-half years old, wakes her up. “I like to start my day early and typically reach the office by 9:30 AM. I feel that my mind is much fresher and clearer during the first half of the day,” she says.
Describing her social life “nothing to write home about”, Chaurasiya says that after work, family and her hobbies — Hindustani classical music and Zumba — she barely has enough time left to socialise. “Even on the weekends, I am torn between completing my personal chores, consuming some entertainment content, or taking a nap. An active social life is the least of my priorities at this point,” she quipped.
When asked about her work Chaurasiya says that her work obviously consists of a lot of data and numbers. That’s why she along with her team work with a lot of different data sources, dashboards and tools to make sense out of numbers and extract relevant and actionable insights.
Explaining it further, Chaurasiya says, “We also put together the analytical approach to solve whatever bigger problem statements we are working on at any point of time. Collaborating with other teams and stakeholders to generate impact via analytics is the step that comes after.
“Another aspect of my work is to constantly think about problem statements that can be addressed to add value to our users and business. And then in order to solve these I have a constant focus on learning and building our capabilities within the team,” she adds.
Describing the current project she’s working on, Chaurasiya says that her team is almost always working on things that improve customer experience through personalisation. “Currently we are working on profiling our customers based on how they interact with our products. This improved customer profiling will be used to identify opportunities in terms of personalised features for our customers.”
She continuously works on problem statements related to Cleartrip’s different products and features. “Understanding how meaningful an impact these new rollouts are creating for our users is important to us and tells us how we can improve our services,” she says.
Cleartrip has another focus area for Chaurasiya and her team right now, and that is, enhancing the company’s understanding of how things work in the travel industry. “There is so much data available today, and at a granular level, that it opens up an unparalleled opportunity to learn newer things and undertake multiple research projects. For instance, we use data to understand how factors such as seasonality and price variations can impact our end-consumer demand and business operations. This allows us to devise strategies well in advance and position ourselves to capitalise on any changes in the market dynamics,” she explains excitedly.
When asked about what is the favourite part of her work day, Chaurasiya says that it’s the morning. “As I’m a morning person, I set aside some time every morning to map my day. It helps me plan ahead and allows me to avoid most last-minute emergencies.”
However, the biggest and a somewhat regular challenge that she faces at work is related to recruitment. “Data analytics has become a non-negotiable requirement for businesses today, which has driven up the demand for skilled data professionals. This leads to a lot of churn and necessitates hiring at regular intervals,” she explains.
Chaurasiya’s short-term goal is simple — improve the skill-set of her existing team as well as hire appropriate talent to fill up gaps. “In order to deliver projects which enhance customer experience, our team needs to be multi-faceted. We need to be skilled not just in our core skillset but also other areas such as technical communication so that our complex ideas are well communicated to broader product team and technology so that we are integrated with tech team better. Hence, my short-term goal is to move this process ahead and develop myself holistically,” she says signing off.
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Prajakta is a Writer/Editor/Social Media diva. Lover of all that is 'quaint', her favourite things include dogs, Starbucks, butter popcorn, Jane Austen novels and neo-noir films. She has previously worked for HuffPost, CNN IBN, The Indian Express and Bose.