Ensure Tech Startups Don’t Get Locked Down To A Particular Vendor: Sanjay Aneja, VMware India

Analytics India Magazine got in touch with Sanjay Aneja, Sales Head – VMware Tanzu, VMware India, to understand how the firm is supporting developers with the right solutions and services to recover from the aftermath of the pandemic.

Aneja joined VMware in 2020. VMware Tanzu is a suite of products and solutions to build, run, as well as manage kubernetes controlled container-based applications. Aneza works with IT leaders and architects, helping them create the ideal environment to build, run, and manage modern apps – from the data centre to the cloud to the edge.   



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AIM: Tell us about your role at VMware

Aneja: I lead the VMware Tanzu portfolio, and I joined VMware as part of the Pivotal acquisition last year. Now our focus is to help customers build, run, and manage modern applications based on microservices architecture. Before Pivotal, I have been associated with New Age products across all technologies, which typically the early adopters go after.

I have taken up two main initiatives. First one is about spreading awareness about what a modern cloud native application is, and what are the benefits of these applications. A major portion of my time goes in doing business development activities and educating customers.

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The second thing I am focusing on is, while we educate the customers, it’s very important we build a partner ecosystem, which can support these customers when they go into production with their critical applications. 

AIM: How important is the Indian market for VMware?

Aneja: India is an extremely large market and a critical market, not only in terms of dollar revenues to our parent organisations across the globe, but also in terms of the use cases and the challenges which Indian market brings to the table. We bring in new challenges, new inputs to product companies, and new use cases. Due to this reason, we have made it a point that, whenever the customer satisfaction board or customer advisory board is created, we get a couple of important customers in India who are doing innovative things to join the board so that they can bring in their perspectives. Thus, the Indian market is important both from a defining product strategy, as well as from a point of revenues.

AIM: How can Kubernetes and VMware Cloud help the developers in infrastructure automation and management in India?

Aneja: At present, VMware is bringing the ability to run containers as part of virtualization layer. Today, a customer can run containerized workloads within vSphere seven. You do not require a separate tool or a separate layer for running your Kubernetes workloads. This is a very strong value proposition for our customers to manage their entire infrastructure and the entire management automation.

Our vSphere seven with the Tanzu capabilities along with the multi cloud offering provides a uniform layer across the hyper scalars. It relieves the developers from the pain of learning complications associated with different layers of infrastructures across different clouds.

AIM: What are the important tools and techniques a software developer must know?

Aneja: I feel developers need to focus on where they want to specialize. However, they should be aware of some basics–irrespective of what they are doing–around Kubernetes, upstream Kubernetes etc. Understanding Dockers concept, how it helps, and understanding cloud native technologies like Spring Boot, Spring Cloud, is a must for any developer. 

Spring is the most popular framework for Java EE developers for modern day cloud native applications. This allows developers to focus on their code work. In addition to this, I think developers today should also understand the tricks and new techniques used for agile development.

AIM: Tips for deep tech startups dealing with challenges from COVID-19

Aneja: Due to COVID, the last few months have seen an exponential increase in the load on the digital applications. There has been an increase in the number of tools and technologies available to tech startups. Tech startups need to be careful on two important decisions. They should not get locked down to a particular vendor or a service provider. They should be able to implement the concept of ‘develop once on any platform and run anywhere on any platform’. 

The second thing is a healthy mix of open-source technologies and tools backed by enterprise support. Thus, in addition to the open-source tools, which are a must for the success of cloud tech startups, they should also look at some enterprise softwares to bring in operational efficiency, improve customer benefits and customer interaction etc. 

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Ambika Choudhury
A Technical Journalist who loves writing about Machine Learning and Artificial Intelligence. A lover of music, writing and learning something out of the box.

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