Key takeaways
- Amazon's facial recognition technology, Rekognition, erroneously identified 28 US congressmen as criminals, sparking significant backlash.
- The ACLU conducted a test using Rekognition, revealing its shortcomings in accurately recognising public figures.
- Despite Amazon's prominence in the tech industry, Rekognition's failure raised serious questions about the reliability of facial recognition technology.
In a recent incident, Amazon’s face recognition technology received a lot of flak as it erroneously identified 28 US congressmen with as criminals. Rekognition, Amazon’s facial recognition tool which was introduced in 2016, delivered disappointing results as it identified the public personalities as people who have been arrested for crime.
The test, which was conducted by ACLU of Northern California to check its efficiency in facial recognition, included a wide range of datasets — of men, women, legislators, Republicans, Democrats of all ages from across the country. The ACLU in a statement had said that it had used exact same facial recognition system that Amazon offers to the public, which anyone could use to scan for matched between images of faces. The running of entire test had cost them a meager $12.33.
What caught the curious eyes around the whole case was that despite being one of the biggest names in the tech industry, Amazon’s Rekognition failed to deliver. It has raised serious concerns against facial recognition as a technology and its legitimacy and accuracy.




