Haptik and Meta Launch JioMart for WhatsApp

Jio-owned AI platform Haptik has joined hands with Meta to launch a grocery shopping experience for JioMart users on WhatsApp. The company’s JioMart WhatsApp Bot was featured by Isha Ambani, chairman of Reliance Retail, at Reliance Industries Limited’s 45th Annual General Meeting held in Mumbai on Monday. 

The Ambani scion showcased a demo of the JioMart bot during the announcement of JioMart’s exclusive new partnership with popular messaging platform WhatsApp. She said: “JioMart and WhatsApp partnership will aid growth. JioMart-WhatsApp users can use WhatsApp Pay, cash on delivery (COD) and other payment methods.”

Confirming the partnership in a Facebook post, Meta CEO Mark Zuckerberg said, “Excited to launch our partnership with JioMart in India. This is our first-ever end-to-end shopping experience on WhatsApp -- people can now buy groceries from JioMart right in a chat. Business messaging is an area with real momentum and chat-based experiences like this will be the go-to way people and businesses communicate in the years to come.”

The partnership aims to connect and revolutionize millions of businesses across India, making shopping convenient. JioMart and Haptik together will help the eCommerce businesses build a customer-support platform that can handle large volumes of support queries and deliver superior customer satisfaction. 

Consumers can start shopping on JioMart via WhatsApp by simply sending ‘Hi’ to the JioMart number (+91 7977079770) on WhatsApp.

Haptik is a conversational commerce platform that helps to acquire new customers, increase sales, and deliver support with AI-driven experience. It caters to clients and partners such as KFC, Disney Hotstar, OLA, and Whirlpool among others. It has been featured as a Category Leader on platforms such as Gartner, G2, Opus Research & more.