With the festive season setting and Diwali coming up this November, we would like to share with you a report based on a study by CouponDunia. It showcases shopping insights gathered from the e-commerce websites. The study was conducted over 5 days wherein the impact of the pre-festive season offers was observed; it unveiled increased participation of consumers especially from the tier 2 & tier 3 cities and more interesting data points on the shopping behaviour.
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