InMobi, a noted provider of enterprise platforms for marketers, announced on Tuesday a strategic partnership with Microsoft to enable new-age CMOs in their transformational journey from digital to mobile marketing. The partnership will consist of InMobi moving to Microsoft Azure as its preferred cloud provider. They will also work on collaborations and combined go-to-market strategies aimed at accelerating the way marketers are looking at their advertising and marketing strategies in a world that’s always connected.
With this partnership, InMobi will move in a phased manner to Microsoft Azure as its preferred cloud provider and tap into the power of its intelligent capabilities. With more regions than any other cloud provider, Microsoft Azure provides the global scale and trusted platform to meet the needs of the marketing industry.
“As digital technology is transforming every industry and every aspect of our lives, companies are seeking new ways to engage customers where they are, with connected, personalized experiences. The combination of Microsoft Azure with InMobi’s marketing platforms will deliver new intelligent customer experiences and business insights to organizations around the world,” said Satya Nadella, CEO at Microsoft.
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Combining the power of Microsoft Azure with InMobi’s marketing platforms to deliver new intelligent customer experiences and business insights to organizations around the world. https://t.co/1TjR0OJhJM
— Satya Nadella (@satyanadella) June 26, 2018
Simultaneously, InMobi is significantly expanding its platform for marketers via the InMobi Marketing Cloud, adding to its decade-long market leadership through InMobi’s Advertising Cloud.
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InMobi explained in an official statement that there has been a fundamental shift in the advertising and marketing industry, where far more advanced technologies are available to marketers, combined with an exponential increase in customer touchpoints across multiple connected devices. With their new AI-powered Marketing Cloud, InMobi plans to evolve beyond pure-play advertising platform to a comprehensive and integrated suite of advertising and marketing platforms.
“InMobi is building one of the most advanced enterprise platforms for marketers, and we’re extremely excited to partner with Microsoft as we dive into the next frontier of connected devices. With Microsoft’s global reach and advanced security, privacy and compliance, alongside InMobi’s scale and decade-long experience in mobile-first technology, we can truly disrupt the marketing ecosystem. Together, Microsoft and InMobi will create a formidable force in the industry,” said Naveen Tewari, founder and CEO at InMobi.
The two companies are also looking at additional opportunities in combining the power of InMobi’s Advertising and Marketing Cloud capabilities with Microsoft Dynamics 365 on the back of the global Azure infrastructure, including artificial intelligence, machine learning and analytics. The companies will also work in close cooperation on the go-to-market approach, offering these integrated advertising and marketing solutions to Microsoft’s global enterprise client base.
The InMobi Marketing Cloud will be sequentially launched market-wise worldwide over the next six months.
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