How Indian retailers use AI

It is encouraging to see the retail sector steadily regaining its footing following COVID-19’s devastation. Things are slowly but steadily returning to normal, and retailers are taking all necessary efforts to reclaim control of their businesses. And now, more than ever, the retail industry recognises the necessity of digital transformation, particularly the role of artificial intelligence (AI), machine learning (ML), and the Internet of Things (IoT) in addressing long-standing issues such as broken supply chains, reduced discretionary spending, and an unexpected increase in demand for contactless deliveries.  These technologies can offer predictive demand forecasting, dynamic pricing, counterfeit detection, customer hyper-segmentation, supply visibility, and the ability to respo