In recent news, Japan-based Scentmatic aims to shift the perfume industry’s paradigm by collaborating with Biotope to offer its AI system to an exclusive number of Nose Shop Branches, a boutique of beauty products located in the nation.
Precisely aiming to offer its customers new ways to experience scents and aroma, Scentmatic, with Kunitake Saso’s aid, who leads Biotope aspires to achieve the said goal with the assistance of AI. From this ambition comes Kaorium, which is an AI-powered system used to identify the scents which define a perfume. In other words, the AI aims to verbalise the flavours, aromas, and essence of the perfume it analyses.
The reason behind Scentmatic, which is led by Shuji Kurisu, being drawn towards this exercise is the intention to utilise AI to translate scent and fragrance related products. This is to build a library of verbal profiles to define each aroma.
“The world is filled with different scents. But they are often not sensed properly, and thus the chance of fully experiencing them is often overlooked.” explains the company’s vision to shed further light on their motivation of being part of this demonstration with the power of AI.
How does it work?
To initiate AI-powered Kaorium, the user has to choose from 20 different bottles filled with unique aromas dispensed from the boutique. After selecting from the collection of fragrances, the customer is allowed to select words that are felt when the patron is inhaling the said aroma.
The outcome of this interactive exercise is to allow the customer to have the freedom to attain a favourite scent that the AI algorithm can clearly describe. The result can be said to have impressive accuracy as the software evaluates up to 5000 subjective data, which has been harnessed from the various patrons of the Nose Shop.
With such data backing the AI, the clarity of the scent which the customer has felt can be reinforced. Utilising data and AI for such a unique experience, the mission of Kaorium is to create a new axis in selecting fragrances.
Delving deeper into the workings of Kaorium, the database is a place of exchange where the scents are connected to words that best define them. With the user interacting with the AI, an exchange of images and words allows the patron to best define the fragrance they are seeking. This conversation is repeated over and over again allows the user to refine one’s favourite scent. The output is the AI recommending a mixture of scents to create an aroma personalised to one’s flavour.
This is not the first time that a perfume company has been seen harnessing AI’s power to produce better fragrances. To witness the genesis of AI being deployed to permute a fragrance, we can look at the collaboration between IBM and Symrise in 2018, which created the AI named Philyra. This software can learn new formulas of scents, identify raw materials, display each fragrance’s historical performance, and define market trends in the perfume industry. The AI employs a variety of complicated machine learning algorithms to identify trends and perfume permutations by fleetingly looking through various combinations.
Breathing it all in
Though it has been stated that Kaorium is not only limited to perfumes and fragrances but goes further in specialising various products where scent and smell take centre stage.
To look at a few, the AI used for this purpose has already been deployed in the field of chocolates where it describes accurately in words the key materials utilised in the creation of said delectable treats or can identify the finished outcome by just from the scent emanating from it.
Kaorium has also been aiding the ‘sake’ industry in Japan, where the quality of the alcoholic drink can be derived from the aroma which is originating from it. This helps in grading and categorising each sake and serves customers to define the experience before shelling out the cash to purchase the strong drink.
Considering the bigger picture, it’s good to be hopeful of what the future will hold if such technology is deployed in unexpected areas such as the perfume industry. Many believe that AI can help in refining and defining their tastes to accurately understand what is needed in their lives to better their condition. Or might allow humans to show their inner selves more freely and liberally. Irrespective of what the future holds, it is also good to be wary so that the human element in self-expression, such as the through aroma, does not get replaced by a piece of code.
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Passionate about all things media and communications. I love being a journalist, though you can see me read a book or watch a classic film in my free time.