Karbonn Mobiles forays into Artificial Intelligence with launch of Fashion Eye

Fashion eye_Karbonn

Karbonn Mobiles, India’s leading handset player becomes the first mobile handset player to foray into the field of artificial intelligence. The company is the first to introduce artificial intelligence in areas of fashion and lifestyle with the launch of its smartphones ‘Fashion Eye & ‘Fashion Eye 2.0’.

Karbonn’s focus has been on offering a range of user-centric smart devices to its customers to complement the modern consumer’s daily needs. In its efforts to stay committed to simplifying technology, Karbonn Mobiles has partnered with Staqu Technologies, an Indian artificial intelligence research company, to introduce an AI based fashion search feature in its new range of smartphones- Fashion Eye & Fashion Eye 2.0. These new smartphone range has today’s style conscious youth as its main target audience.

The new smartphones – Fashion Eye & Fashion Eye 2.0 come integrated with a Fashion app called Fashion Eye which allows users to search for an outfit by simply clicking its picture. Basically, the new fashion app recognizes the print, patterns and colours of the outfit automatically and then gives relevant results aggregated from over 4 million fashion brands. Not only this, the app also allows the users to make price comparisons and get the best deals available on outfits and accessories of their choice.

With fashion as a segment being one of the most popular search categories in eCommerce, Karbonn wanted to cash in on this trend. And hence the company collaborated with one of the leading AI startup Staqu Technologies which strives to revolutionize the fashion e-retail and e-commerce industry. Karbonn Mobiles and Staqu Technologies came together to develop an intuitive app which would make the fashion search and discovery very simple. The idea behind this app is to offer the app users intelligent recommendations on latest fashion trends based on users’ past searches. The app uses a special compression technology to offer fast search results and seamless experience on varied data speeds.

Commenting on the launch Mr. Shashin Devsare, Executive Director, Karbonn Mobiles says, “With an aim to bring value-added services to its consumers, Karbonn mobiles have forged one of the strongest VAS partners network in the country to enrich its users Smartphone experience.  Our partnership with Staqu is another step towards dissolving adoption barriers by offering users a seamless online buying experience regardless of their digital proficiency. Amassing a base of an estimated 30 million users within the beta phase of the app launch, we are highly confident about the consumer response to our Fashion Eye range expecting it to push our VAS revenue streams to go upto 10-15% by the end of FY 2016-2017.”

For the development of this app, Staqu used its expertise in image understanding technologies to create user-based recommendation engine that performs real time trend analysis in fashion. To achieve this, detailed and automated analysis of users’ preferences and fashion choices along with real-time analysis of trends will be carried out. Then, all this will be presented to the user at the main page of the FashionEye application thereby making it a seamless and hassle-free fashion search experience for the user.

Atul Rai, CEO, Co-Founder Staqu Technologies: We are excited to be partnering with Karbonn, pioneering the synergy between an Indian AI Research company and an OEM. By amalgamating expertise from different domains, we are enabling the native capabilities of the mobile camera, with an intelligent deep learning based engine. The product makes fashion discovery for users extremely simple, which, essentially is what the modern day smartphone user needs right now! We are affirmative that our users will recognize the unique capabilities of Fashion Eye, utilizing the same to simplify their fashion ecommerce experience,”

Manisha Salecha
Manisha is a Senior Content Analyst with Analytics India Magazine. Apart from writing & editing articles and taking interviews, she is also responsible for covering analytics news, and handling social media for AIM. She can be contacted on manisha.salecha@analyticsindiamag.com.

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