MG Srinivas

Film Director, Screenwriter, AI Samhitha

Photo — AI Samhitha

MG Srinivas is a prominent Indian actor, director, and screenwriter, known for his significant contributions to the Kannada film industry.

In addition to his creative pursuits, Srinivas is at the forefront of integrating artificial intelligence into the entertainment industry. Notably, during the pan-India release of Shiva Rajkumar’s film Ghost in 2023, he experimented with AI-driven voice cloning technology. The film, also featuring Anupam Kher, received positive critical reviews and was a landmark in Srinivas’s use of AI in cinema.

Srinivas told AIM that when his team first began using AI, it started with script and screenplay writing. Gradually, they moved on to creating storyboards. Over time, they realised that when audiences watched dubbed films—like a Tamil film in Hindi or a Kannada film in Telugu—they often want to hear the original actor’s voice to preserve the film’s emotional impact. That insight led them to explore voice cloning technology.

Srinivas co-founded AI Samhitha, a company specialising in voice cloning solutions. The company is currently developing innovative technology that enables an actor’s original voice to be seamlessly retained across multiple languages.