Pratik Nath

Pratik Nath is a transformational technology and business leader with over 26 years of experience driving innovation, enterprise transformation, and global capability building. As Managing Director of Epsilon India, he has transformed the organization into a strategic innovation hub that powers Epsilon’s global advertising, MarTech, product engineering, and customer experience ecosystem.

Under Pratik’s leadership, Epsilon India has evolved from a delivery center into a high impact GCC driving innovation, product ownership, and business outcomes at scale. His focus on building strong talent, which he calls “Mighty Middle,” is paying off. Epsilon’s global solution delivery is primarily led from India, with end to end ownership of international MarTech and Creative delivery. India also houses key global engineering and delivery leaders and has assumed ownership of foundational platforms, including Epsilon’s Customer Data Platform (CDP).

A passionate advocate for AI led transformation, Pratik was instrumental in establishing Epsilon’s AI Center of Excellence (CoE) in India, which now serves as the enterprise backbone for global AI enablement, innovation, and governance. The AI CoE played a pivotal role in fostering a thriving AI culture across Epsilon, driving the adoption of governed and approved AI tools while enabling teams to innovate responsibly. Through a broad range of AI led initiatives spanning engineering, analytics, delivery, and business functions, associates were empowered to integrate AI into their daily work, enhancing productivity, accelerating insight generation, and streamlining workflows. To ensure inclusive participation in this transformation, the CoE established community of practice sessions, knowledge sharing forums, and continuous learning programs that equipped associates with the skills and confidence to embrace AI, ensuring no one was left behind on the journey. The CoE’s impact extended beyond internal enablement, with India originated AI capabilities increasingly embedded into Epsilon’s solutions and business processes to drive customer outcomes and enterprise wide innovation.

An engineer and innovator at heart, Pratik holds six engineering patents and has led large scale technology, digital, and organizational transformations throughout his career. His ability to combine technical expertise with business strategy has consistently delivered scalable solutions, operational excellence, and sustainable growth.

Pratik’s leadership has earned significant industry recognition. Under his stewardship, Epsilon India was named “Impactful GCC of the Year” by The Economic Times and Deloitte. He was also recognized as an Impactful GCC Leader by AIM (2025) and received the GCC Visionary Leadership and Enterprise Scale Excellence Award at the Leadership Federation GCC Leadership Conclave 2026. Epsilon has also been recognized by NASSCOM as one of the Top 15 companies operating out of India that build, scale, and operationalize high impact artificial intelligence solutions locally to drive measurable enterprise outcomes and global value for their parent organizations.

At the heart of Pratik’s leadership is a commitment to building high performing, inclusive teams. By fostering a culture of innovation, ownership, and continuous learning, he continues to strengthen Epsilon India’s position as a world class GCC shaping the future of AI, engineering, and customer centric innovation.