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Mihir Kittur

Mihir Kittur

  • Co-Founder and Chief Commercial Officer at Ugam, a Merkle Company
Mihir Kittur, Co-Founder and Chief Commercial Officer at Ugam

As Co-Founder and Chief Commercial Officer at Ugam, a leading analytics and technology services company, Mihir Kittur is responsible for delivering customer success. Ugam, recently certified as a Great Place to Work, drives impactful business results for large corporations by leveraging data, technology, and expertise.

Mihir is a firm believer that every customer ask must be approached with “What are we trying to solve for?” and then leverage the necessary AI/analytics to solve it (“Intelligence before Artificial”). Mihir has been influential in embedding this approach through multidisciplinary teams comprising of soft skills like consulting and problem-solving, and hard skills like statistical techniques and technology. This has enabled superior impact across functions for use cases such as ML-enabled personalisation at scale, digital channel performance improvement, price optimisation, etc. It is because of such impact that Ugam was named the No. 1 data science company in India by Analytics Insight.


Furthermore, Mihir has played a major role in pioneering Ugam’s JARVIS, a proprietary cognitive computing system. It is built on tried, tested, and a tailored suite of machine learning algorithms that enable computer vision, Natural Language Processing (NLP), sentiment analysis, and more. It also powers Ugam’s suite of tools that can be deployed for customers, such as SKU rationalisation, macro space management, and eCommerce workbench. Recently, at Ugam’s Golden Pyramid Awards, their multidisciplinary team was recognised for their trailblazing breakthrough in ‘making data science accessible’ by enabling the development of ML models using a no-code technique.

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Outside Ugam, Mihir speaks at marquee industry events and contributes to thought leadership pieces in leading publications. In addition, he has co-authored a widely read book on pricing intelligence. He also serves on the Analytics Advisory Board for a leading management school and mentors several analytics start-ups.

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