Muthoot Group Debuts Its AI Chatbot Mattu & Mittu —The New Customer Assistant

Indian conglomerate Muthoot Group is the latest company to adopt chatbot represented by the company’s famous logo -- elephant mascot. The AI-Bot will be the new customer interface and act as a financial advisor, and give information related to Muthoot Group’s flagship product – gold loans, therey allowing customers to make informed decisions about Muthoot’s financial product. The company, well-known for giving The company announced the launch of its chatbot platform -- MATTU & MITTU which stands for Muthoot Advanced Technology Transformation Unit (MATTU) and Muthoot Intelligent Technology Transformation Utility (MITTU) is essentially an AI-driven virtual assistant which will act as 24/7 customer support and respond to queries to all its family of products, including gold loan, insurance, money transfer, Forex, Mutual Funds, Home loan. The AI-powered bot will also act as a financial advisor, and give more information related to the company’s flagship product, which is the Gold Loans. According to Alexander George Muthoot, Deputy Managing Director, embracing chatbot is a big step towards digital transformation and will improve the customr experience by fulfilling the customer’s financial needs instantly. He also revealed that the chatbot - MATTU & MITTU is another addition to their already existing technologically advanced systems like Core Banking Solution (CBS), Customer Relationship Management (CRM) and iMuthoot Mobile App. The chatbot will serve as an interface for more than 2 lakh customers every day and will provide a seamless customer experience and personalize the customer’s financial journey.