Pitch ‘Analytics in Action’ Conference : Bangalore, 16 Jan 2013

Come January 16, 2013, Pitch in Bangalore is going to host Analytics in Action, a day long conference being held for the first time, roping in marketers, planners and analytics practitioners from retail, telecom, BFSI, FMCG, e-commerce and many other industry verticals to Demystify Analytics.  Pitch Analytics in Action aims to deliberate on aspects relevant to the current Analytics scenario in India with inputs from global practitioners and will also feature an eminent panel of global pioneers who have successfully utilized the power of analytics as Business Analytics is estimated to grow to a US$ 50 billion industry by 2016.

Among other discussions on the future of analytics in India, the conference shall tackle agendas related to analytics helping banks improve profitability, change in customer targeting by leveraging analytics, filling the need gap between industry and academics, implication of analytics for effective sales management and evolution of analytics in India.

As a part of the different sessions questions will be floated to the analytics generators, users and providers that will throw light into the challenges in analytics from an Indian perspective, roadblocks in gathering and storing relevant data for analytics, in investing in the right tools and formats, resource implementing the analytic insights.

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As a part of identifying the richness of analytics in media and marketing the conference will look into how analytics implementation leads to a stronger consumer-brand connect and will help marketers see the connect platforms at a media agnostic level aiming to elucidate how smart analytics enhances the effectiveness in marketing and media investment.

Not only India, the conference will also look into analytics on a global level and how successful international brands have envisioned better marketing ROI with due diligence on the basis of analytics.

The Pitch Analytics in Action conference will be seeing esteemed speakers such as Marcia Tal, Founder Tal Solutions & Former EVP, Decision Management, Citigroup who is the brains behind Citigroup’s Decision Management function and created a scalable, international organization embedded in more than 30 countries. To her credit Marcia has leveraged her vast experience in Risk Management and Marketing to ensure that business decisions were rooted in data driven strategies and analytic disciplines that impact profit and loss. She will be throwing light on how analytics helped in improving profitability of a bank.

Pankaj Rai, Director, Dell Global Analytics will also be joining the conference to throw light upon How Dell analytics helps in better understanding Customer Behaviour with his experience with Dell ananlytics since 2005.

Mohan Jayaraman, Managing Director, Experian Credit Information Company of India, shall also be speaking in the conference, explaining the future of analytics in India. Experian has more than one lakh clients globally across diverse industries and markets such as American Express, Axis Bank, Barclays, BMW Financial Services, BNP Paribas, Coors Brewers UK, France Telecom, Hilton Hotel, ICICI Bank, National Australia Bank, Royal Mail, UNICEF among others. Focused to provide value added information to organisations and consumers, Experian is into innovative products, services and helping its clients specialising and expanding into new vertical market sectors.

Giving his views on how customer targeting is changing in India by leveraging analytics will be Ashok Banerjee, VP of Data Platform and Supply Chain Engineering, Flipkart.com.

A must attend for the people running businesses, the Pitch Analytics in Action’s focus is more on the results and application of analytics than the analytics technique itself, on the application of analytics with global brands and national leaders, insights and strategy from varied sectors such as consumer packaged goods, services marketing, retail, e-commerce to marketing automobiles and consumer durables. Clickhere to register  or miss it all.

Bhasker Gupta
Bhasker is a techie turned media entrepreneur. Bhasker started AIM in 2012, out of a desire to speak about emerging technologies and their commercial, social and cultural impact. Earlier, Bhasker worked as Vice President at Goldman Sachs. He is a B.Tech from the Indian Institute of Technology, Varanasi and an MBA from the Indian Institute of Management, Lucknow.

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