Scienaptic, listed as one of the top 10 emerging analytics start-ups in India, has received strategic investment from senior industry leader and former Nasscom Chairman, Pramod Bhasin. He is widely recognized for his work in shaping the BPM industry and as the founder of Genpact.
Scienaptic, a platform based, new age big data and analytics company envisions to eliminate the friction that exists between people, processes and technology which makes it difficult to combine information across functions and develop predictive customer insights.
“Scienaptic was created to evolve new platform to deliver customer intelligence and impact from big data and machine learning. Given the need for fresh thinking, I knew that a regular VC would not do. We are absolutely delighted that Pramod chose to invest in us. He is helping us build Scienaptic vision and capabilities with his rich perspective on future of work, technology and business.”, said Pankaj Kulshreshtha, founder and CEO, Scienaptic. He has worked with Pramod in the past towards creating and scaling a 6000+ people analytics business.
The investments would enable Scienaptic to continue developing its unique data platform, Ether. This platform can create and infuse intelligence in the way organizations decipher customer behaviour patterns, design intelligent interventions and create real value in delivering a superior customer experience.
“Many organizations today have created data lakes that now have omnichannel cross functional data. Also, significant progress has been made in creating mobile and internet enabled customer interactions. What is often missing is intelligence – we all have personal anecdotes of having been offered totally wrong product or our transactions having been declined while we were travelling. We believe this is because there is significant friction among people, processes and technology that makes it difficult to combine information across functions and develop predictive customer insights. Our platform is designed to fix this intelligence gap,” added Pankaj.
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Srishti currently works as Associate Editor at Analytics India Magazine. When not covering the analytics news, editing and writing articles, she could be found reading or capturing thoughts into pictures.