Salesforce and Google Cloud Extend Strategic Partnership to Maximise AI, Data, and CRM Potential

The new integration between Salesforce Data Cloud and BigQuery will enable companies to more easily create unified profiles of their customers to provide new, highly personalised experiences.
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Salesforce and Google Cloud today announced an expanded strategic partnership to help businesses utilise data and AI to deliver more personalised customer experiences, better understand customer behaviour, and run more effective campaigns at a lower cost across marketing, sales, service, and commerce. 

“AI and data are revolutionising the way businesses operate and innovate, and together Salesforce and Google are empowering organisations to unlock the full potential of their trusted data, put AI insights into action, and personalise customer experiences like never before. This partnership paves the way for unprecedented innovation and business value for our customers.” – David Schmaier, Chief Product Officer, Salesforce, said.

The new integration between Salesforce Data Cloud and BigQuery will enable companies to more easily create unified profiles of their customers to provide new, highly personalised experiences. Salesforce and Google Cloud will provide customers with seamless data access across platforms and across clouds, akin to having their data housed in a single location — with zero-copy or zero-ETL (Extract, Transform, Load) that can reduce the cost and complexity of moving or copying it while maintaining governance and trust. The Data Cloud and BigQuery integration will be in pilot late-2023, and generally available early 2024.

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Similarly, New integrations between Salesforce Data Cloud and Google Cloud’s Vertex AI will enable customers to bring their own models from Vertex and use them across the Salesforce Platform, addressing the specific needs of their businesses – such as predicting buying behaviour or churn likelihood – across their Salesforce Customer 360 data. Zero-copy data access for AI model training can maximise a company’s AI investment by providing immediate access to unified customer data, thereby streamlining the model development process and enhancing the accuracy and efficiency of AI predictions and insights. 

The Data Cloud and Google Vertex AI integration will be in pilot mid-2023, and generally available late-2023, Salesforce said.

Salesforce’s Data Cloud and Google’s BigQuery and Vertex AI will empower industries to improve customer experience and personalisation. Fashion retailers, healthcare organisations, and financial institutions utilise these technologies to connect and analyse CRM and non-CRM data, deploying custom AI models for hyper-personalised recommendations, proactive medical care, and personalised banking services.

Pritam Bordoloi
I have a keen interest in creative writing and artificial intelligence. As a journalist, I deep dive into the world of technology and analyse how it’s restructuring business models and reshaping society.

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