India’s“Dil ki Deal” company and one of the largest E-commerce platforms, Snapdeal has acquired a boutique technology firm, ‘TargetingMantra’ to further to integrate machine learning based solutions on its platform. This acquisition aims to develop Snapdeal’s ‘customer experience engine’ into a personalised shopping experience for customers. So, far, TargetingMantra has done path breaking work in the field of personalizing shopping experience for customers on e-commerce platforms such as Amazon.
Founded by Saurabh Nangia and Rahul Singh in March 2013, TargetingMantra has offices in Palo Alto and Gurgaon. The company provides a unified platform to manage customer life cycle through personalization, targeting and big data analytics. Further, it specialises in building products for enhancing customer buying journey and increasing conversion rates through intuitive product discovery, recommendations and channel selection.
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Speaking about this acquisition, Rohit Bansal, Co-Founder, Snapdeal said, “Personalisation is a key piece which helps consumers discover and transact in a fast, frictionless and intuitive manner. The TargetingMantra team comes with valuable experience in driving superior customer experience through machine learning. We are thrilled to have them join us on our journey towards achieving 20 million daily transacting users by 2020.”
Snapdeal’s vision is to create India’s most reliable and frictionless commerce ecosystem that creates life-changing experiences for buyers and sellers. In this regards, Rajiv Mangla, CTO, Snapdeal added that, “they are making conscious efforts towards building new tech products that will re-define the future of online shopping and they are looking forward to co-creating new benchmarks in customer experience with the TargetingMantra team.”
Commenting on the acquisition, Saurabh Nangia, Co- Founder, TargetingMantra commented that, “Given Snapdeal’s customer centric approach to technology, TargetingMantra can add immense value to shaping shopping experiences on the platform.” While, Rahul Singh, Co-founder, TargetingMantra added, “We are looking forward to rolling out our solutions to Snapdeal’s huge customer base.”
According to social media analytics for this year, Snapdeal is neck to neck with Flipkart and Amazon. We remain excited to see how this acquisition will affect the e-commerce market, the customer base and most importantly, the customer experience, which will ultimately, reflect on the company and their social media.