Active Hackathon

Snapdeal establishes Data Science Center in US to define consumer-centric growth strategy

Snapdeal-ownersSnapdeal, India’s largest online marketplace is the latest entrant to have vouched for data sciences and analytics. With their announcement of establishing a Data Sciences Center in San Carlos, California, they intend to study customer behavior and strengthen the supply chain.

The center would be headed by Nitin Sharma, Senior Vice President, Data Sciences and includes veterans of data science from leading global brands like Groupon, Google, Yahoo and Amazon. The strong team of global talent would help build high- value solutions and develop a high impact growth strategy.

THE BELAMY

Sign up for your weekly dose of what's up in emerging technology.

“We have set up a Data Science engine in California, which is home to domain talent, to further augment our efforts in creating a superior customer experience and strengthen our supply chain”, said Rohit Bansal, Co-Founder, Snapdeal.

Snapdeal’s consumer centric initiatives would be reaching new heights as the center would be focusing on big data and advanced analytics to enhance the same. It would also help shape the business strategy of the company and optimize the operational efficiencies using data driven algorithms, data analytics and predictive modeling.

“Snapdeal is extensively working on data mining through an existing analytics team. Under Nitin’s leadership the data science team will focus on elevating Snapdeal’s growth-focused strategy and to provide insightful guidance”, Rohit added.

With an aim to utilize data sciences center by capturing and integrating the information on user’s buying behavior, Rohit believes that it would also help the company to achieve the vision of 20 million daily transacting users by the year 2020.

Commenting on the data center, Nitin Sharma, Senior Vice President, Data Sciences at Snapdeal said that their highly accomplished team can distil key patterns, consumer preferences and hidden correlations by quickly analysing huge quantities of data. “We will bring fresh insights to the existing work and will enhance customer experience through better planning and forecasting”, said Nitin.

Snapdeal currently enlists 35 million plus products across 800 plus diverse categories from over 125,000 regional, national, and international brands and retailers. Catering to over 6000+ cities, Snapdeal has partnered with several global marquee investors and individuals such as SoftBank, BlackRock, Temasek, Foxconn, Alibaba, eBay Inc., Premji Invest etc.

With Snapdeal’s data center aiming to define consumer-centric growth strategy, it would only enhance their already impressive customer reach and help expand their business a step further.

More Great AIM Stories

Srishti Deoras
Srishti currently works as Associate Editor at Analytics India Magazine. When not covering the analytics news, editing and writing articles, she could be found reading or capturing thoughts into pictures.

Our Upcoming Events

Conference, Virtual
Genpact Analytics Career Day
3rd Sep

Conference, in-person (Bangalore)
Cypher 2022
21-23rd Sep

Conference, in-person (Bangalore)
Machine Learning Developers Summit (MLDS) 2023
19-20th Jan

Conference, in-person (Bangalore)
Data Engineering Summit (DES) 2023
21st Apr, 2023

3 Ways to Join our Community

Discord Server

Stay Connected with a larger ecosystem of data science and ML Professionals

Telegram Channel

Discover special offers, top stories, upcoming events, and more.

Subscribe to our newsletter

Get the latest updates from AIM
MOST POPULAR

Why IISc wins?

IISc was selected as the world’s top research university, trumping some of the top Ivy League colleges in the QS World University Rankings 2022

How does the Indian Army want to use AI?

An AI system that can collect data, analyse them and present the same to the commander in a very short time frame is one of the key requirements for the Indian Army

How Data Science Can Help Overcome The Global Chip Shortage

China-Taiwan standoff might increase Global chip shortage

After Nancy Pelosi’s visit to Taiwan, Chinese aircraft are violating Taiwan’s airspace. The escalation made TSMC’s chairman go public and threaten the world with consequences. Can this move by China fuel a global chip shortage?

[class^="wpforms-"]
[class^="wpforms-"]