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Tag · 13 stories

marketing analytics

Every AIM story tagged marketing analytics, newest first: reporting, analysis and interviews.

Marketingmarketing technologydigital marketingmarketing data
Monster Lost it After Marketing Gimmick Backfired
AI Features

Monster Lost it After Marketing Gimmick Backfired

Currently, the platform serves more than 70 million job seekers, with 10,000 corporate customers

AIM Media House28 Nov 2022

Just in

  1. Council Post: How accurate is Implicit Association Test in analysing consumer behaviour

    18 Jan 2022, 05:30 IST

  2. Council Post: Emerging Technologies & How They Are Revamping The Marketing Landscape

    29 Nov 2021, 05:30 IST

  3. Behind Google’s Latest Data-Driven Attribution Model

    30 Sep 2021, 05:30 IST

  4. Tech Behind WebEngage’s Retention Operating System

    10 Apr 2021, 05:30 IST

  5. How AI/ML Can Help Marketing Projects, Explains Subramanian Gopalaratnam, CTO of Resulticks

    6 Dec 2020, 05:30 IST

Customer Segmentation - What's so right about it?
AI Features

Customer Segmentation - What's so right about it?

AIM Media House2 Jan 2017

How CMOs Can Turn Analytics into their Secret Weapon
IT Services

How CMOs Can Turn Analytics into their Secret Weapon

Sandra Peterson23 Nov 2016

Dealing with Data Deluge – New Age Marketer’s Top Priority
AI Trends

Dealing with Data Deluge – New Age Marketer’s Top Priority

GarimaRai11 May 2016

How Automated Data-Driven Nudges can Help Retailers Make Better Merchandising Decisions
IT Services

How Automated Data-Driven Nudges can Help Retailers Make Better Merchandising Decisions

Mihir Kittur26 Feb 2016

Lead Scoring and the Marketing ROI
Deep Tech

Lead Scoring and the Marketing ROI

AIM Media House5 Jul 2015

Leveraging Big Data for Effective Marketing
IT Services

Leveraging Big Data for Effective Marketing

Srikanth Guhan17 Apr 2015

More on marketing analytics

Deep Tech

Market Quotient

AIM Media House17 Jan 2014

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