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Monster Lost it After Marketing Gimmick Backfired

Currently, the platform serves more than 70 million job seekers, with 10,000 corporate customers
Last week, one of the global employment websites Monster.com rebranded itself to ‘foundit’. The development comes with an aim to add new functionalities and target the new age job market. It aims to use artificial intelligence (AI) and data and analytics to serve related roles to the users.  Currently, the platform serves more than 70 million job seekers, with 10,000 corporate customers spread globally across 18 countries. The new brand name would be reflected in SEA, India as well as Middle-East businesses. The company said that the process had been in the works since Quess acquired Monster, but got delayed due to the pandemic and other reasons.  According to the statistics for websites that use job board technologies, Naukri.com stands as the most popular one in the c
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Since 2012, AIM has been chronicling the technological progress in artificial intelligence by highlighting the innovations, key players, and challenges shaping the future of our world. Through dedicated journalism, we promote and discuss ideas from smart, passionate, action-oriented individuals who strive to change the world.
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