AI-powered Social Media Analytics Company Circus Social Raises $1M

Bangalore-based AI-powered Social Intelligence & Analytics Company Raises $1M.

Circus Social, Bangalore-based social media analytics and big data SaaS company, has raised $1 million in a pre-series A round to expand geographically and strengthen its tech team. The funding round was led by Inflection Point Ventures and other marquee investors based in the US, Singapore and India, including Saurabh Gupta, the Director of Data […]

Is Social Media Analytics Redundant Today?

social media analytics

Over the last decade, there has been an explosion in social media data, and at the same time, AI/ML models are also getting better at predicting people’s interests and purchasing habits. For example, social media data can be processed and analysed using AI models to find meaningful correlations to precisely target products and services to […]

Ads, Tweets And Vlogs: How Censorship Works In The Age Of Algorithms

Over the last seven days, online media moguls Facebook, YouTube and Twitter have been in the news for stifling the content on their platforms. While Facebook is removing the campaign ads of Donald Trump, YouTube has reportedly halved the number of conspiracy theory videos. Whereas, Twitter took a resolve to tighten the screws on hate […]

How Developers Can Use Social Media For Learning, Building & Networking

social media developers

Social media can be of great help to all kinds of professionals, but, when it comes to developers, there are several things they can do with social media. This includes networking with other developers, learning new tools, keeping up with the latest trends, collaborating on projects, sharing code, marketing, as well as securing their jobs. […]

How Artificial Intelligence Gave Impetus To New Social Media Innovation In 2019

Social Media AI

Increased investment in Artificial Intelligence (AI) technology, along with accelerating social media penetration, is a key driver of global AI in the social media market. According to a report, the total expenditure on AI systems is expected to reach $5.5 billion this year, which is an increase of 80 per cent from last year. Gartner […]

Using Social Media For Predictive Data Analytics Is In Its Infancy

Social media is increasingly successful in putting across social phenomena which previously was studied only through traditional surveying techniques such as telephone or face to face interviews. Customers scrolling through Facebook, when coming across a post from one of their favorite apparel store showcasing a fantastic pair of jeans and some shirts, “like” it and […]

News: Speed and Technology

The advent of social media has meant that information travels fast. Everyone participating is judged, liked, trolled, and slammed, every moment. A decade after the advent of Facebook and Twitter, no one can afford to ignore the impact that they have. Businesses, politicians, actors, academicians, writers, have all used social media to advance their cause. […]

Top 10 Social Media Analytics Companies in India

Social Media analytics is still in very nascent stages. Both the consumers as well as providers have till now been perplexed about how to best consume the gold mine of social chatter online. Service providers have preferred the product route till now, mostly contained around social media monitoring and real time evaluation. For enterprises and […]