Understanding Consumers in Digital Era – 16th-17th Nov 2015, Noida


IIM Lucknow is pleased to inform you of CMEE’s forthcoming Workshop to be held at IIM Lucknow, Noida Campus on November 16th-17th, 2015 – Understanding Consumers in Digital Era. November 18th-20th, 2015-

The workshops will feature some of the top experts of the leading industry, key people of social networking sites and marketing industry. The workshop will be leaded by 2 legends of Qualitative & Quantitative marketing Prof Russel Belk and Prof Naresh Malhotra as the main speakers.


Sign up for your weekly dose of what's up in emerging technology.


Consumers are rapidly getting used to digital platforms for online shopping and sharing experiences. Marketers realize the importance of the digital medium to understand, interact with and satisfy consumers on a continuous basis. Digital transformation is one of the top trends in top marketing companies. This workshop aims at discussing data collection methods on the digital media along with approaches to analyze the data obtained. Qualitative and quantitative techniques of collecting and analyzing data will be discussed in the workshop. Marketing research professionals as well as marketers who want to obtain deep insights from understanding the online consumer will benefit from this workshop.


Marketing research is regarded as a foundation topic in marketing education and comprises one of the most important components of marketing practice. Many instructors, however, often consider “Marketing Research” a challenging topic to teach, and a dry subject for students to learn. This workshop attempts to provide an innovative teaching methodology in a way that will engage students. An attractive curriculum comprised of exercises, case studies and group projects will be shared to address the challenge in teaching marketing research process. Participants will be exposed to contemporary fascinating facets of qualitative and quantitative marketing research tools and techniques commonly used in marketing and consumer behavior research for marketing decision


All participants are requested to fill in the registration form. Click Here to download the Workshop Registration Form. Kindly ensure that the completed form is mailed to cmee@iiml.ac.in



Prof. Satyabhusan Dash

Chairperson, CMEE

IIM Lucknow (Noida campus)

Phone (Office): +91 – 120 -6678486

Mobile: +91-9971616700,

Email: satya@iiml.ac.in


Ms. Ginni Bharti

Research Associate, CMEE

IIM Lucknow (Noida campus)

Phone (Office): +91 – 120 -6678483

Mobile: +91-8588840324

Email: cmee@iiml.ac.in

More Great AIM Stories

Analytics India Magazine
Analytics India Magazine chronicles technological progress in the space of analytics, artificial intelligence, data science & big data by highlighting the innovations, players, and challenges shaping the future of India through promotion and discussion of ideas and thoughts by smart, ardent, action-oriented individuals who want to change the world.

Our Upcoming Events

Conference, in-person (Bangalore)
Machine Learning Developers Summit (MLDS) 2023
19-20th Jan, 2023

Conference, in-person (Bangalore)
Rising 2023 | Women in Tech Conference
16-17th Mar, 2023

Conference, in-person (Bangalore)
Data Engineering Summit (DES) 2023
27-28th Apr, 2023

Conference, in-person (Bangalore)
MachineCon 2023
23rd Jun, 2023

Conference, in-person (Bangalore)
Cypher 2023
20-22nd Sep, 2023

3 Ways to Join our Community

Whatsapp group

Discover special offers, top stories, upcoming events, and more.

Discord Server

Stay Connected with a larger ecosystem of data science and ML Professionals

Subscribe to our newsletter

Get the latest updates from AIM