Active Hackathon

Understanding Consumers in Digital Era – 16th-17th Nov 2015, Noida


IIM Lucknow is pleased to inform you of CMEE’s forthcoming Workshop to be held at IIM Lucknow, Noida Campus on November 16th-17th, 2015 – Understanding Consumers in Digital Era. November 18th-20th, 2015-


Sign up for your weekly dose of what's up in emerging technology.

The workshops will feature some of the top experts of the leading industry, key people of social networking sites and marketing industry. The workshop will be leaded by 2 legends of Qualitative & Quantitative marketing Prof Russel Belk and Prof Naresh Malhotra as the main speakers.


Consumers are rapidly getting used to digital platforms for online shopping and sharing experiences. Marketers realize the importance of the digital medium to understand, interact with and satisfy consumers on a continuous basis. Digital transformation is one of the top trends in top marketing companies. This workshop aims at discussing data collection methods on the digital media along with approaches to analyze the data obtained. Qualitative and quantitative techniques of collecting and analyzing data will be discussed in the workshop. Marketing research professionals as well as marketers who want to obtain deep insights from understanding the online consumer will benefit from this workshop.


Marketing research is regarded as a foundation topic in marketing education and comprises one of the most important components of marketing practice. Many instructors, however, often consider “Marketing Research” a challenging topic to teach, and a dry subject for students to learn. This workshop attempts to provide an innovative teaching methodology in a way that will engage students. An attractive curriculum comprised of exercises, case studies and group projects will be shared to address the challenge in teaching marketing research process. Participants will be exposed to contemporary fascinating facets of qualitative and quantitative marketing research tools and techniques commonly used in marketing and consumer behavior research for marketing decision


All participants are requested to fill in the registration form. Click Here to download the Workshop Registration Form. Kindly ensure that the completed form is mailed to



Prof. Satyabhusan Dash

Chairperson, CMEE

IIM Lucknow (Noida campus)

Phone (Office): +91 – 120 -6678486

Mobile: +91-9971616700,



Ms. Ginni Bharti

Research Associate, CMEE

IIM Lucknow (Noida campus)

Phone (Office): +91 – 120 -6678483

Mobile: +91-8588840324


More Great AIM Stories

Analytics India Magazine
Analytics India Magazine chronicles technological progress in the space of analytics, artificial intelligence, data science & big data by highlighting the innovations, players, and challenges shaping the future of India through promotion and discussion of ideas and thoughts by smart, ardent, action-oriented individuals who want to change the world.

Our Upcoming Events

Conference, Virtual
Genpact Analytics Career Day
3rd Sep

Conference, in-person (Bangalore)
Cypher 2022
21-23rd Sep

Conference, in-person (Bangalore)
Machine Learning Developers Summit (MLDS) 2023
19-20th Jan

Conference, in-person (Bangalore)
Data Engineering Summit (DES) 2023
21st Apr, 2023

3 Ways to Join our Community

Discord Server

Stay Connected with a larger ecosystem of data science and ML Professionals

Telegram Channel

Discover special offers, top stories, upcoming events, and more.

Subscribe to our newsletter

Get the latest updates from AIM

Global Parliaments can do much more with Artificial Intelligence

The world is using AI to enhance the performance of its policymakers. India, too, has launched its own machine learning system NeVA, which at the moment is not fully implemented across the nation. How can we learn and adopt from the advancement in the Parliaments around the world? 

Why IISc wins?

IISc was selected as the world’s top research university, trumping some of the top Ivy League colleges in the QS World University Rankings 2022

How does the Indian Army want to use AI?

An AI system that can collect data, analyse them and present the same to the commander in a very short time frame is one of the key requirements for the Indian Army

How Data Science Can Help Overcome The Global Chip Shortage

China-Taiwan standoff might increase Global chip shortage

After Nancy Pelosi’s visit to Taiwan, Chinese aircraft are violating Taiwan’s airspace. The escalation made TSMC’s chairman go public and threaten the world with consequences. Can this move by China fuel a global chip shortage?