Noida-based video analytics startup Vidooly raisedINR 8.9 crore series A funding from GVFL and Times Internet. Founded in 2014 by Subrat Kar, Ajay Mishra, and Nishant Radia, provides online video platform insights, audience analysis and audience consumption patterns to content creators, brands, agencies and Multi-channel networks. The startup will plow this funding for product engineering, marketing, and augmenting the sales and distribution channels.
According to new research by Markets and Markets the video analytics market is expected to grow from USD 2.61 Billion in 2017 to USD 11.17 billion by 2022. The report cites a growing demand for actionable insights derived from ever increasing organizational data pool, sharp demand for efficient video surveillance, and government investments in emerging technologies to enhance public safety infrastructure as key factors driving the video analytics market.
The startup which was part of Times Internet’s TLabs, has some big names to boot in their roster — TVF, OML, VideoGyan, GroupM, Mindshare, Thoughtful Media among others. Earlier last year, Vidooly launched an AI platform called Launchpad targeted at content creators and offered tracking and recommendation features.
According to Sanjay Randhar, MD, GVFL, said, “The online video market globally is in hyper-growth mode with millions of users embracing web and mobile videos. Vidooly’s cross-platform video analytics platform offers a compelling value proposition to stakeholders across the online video ecosystem, be it content creators or brands, by delivering intelligent insights on audience video consumption behaviour.”
To date, Vidooly’s has analysed the engagement of over 500 million viewers and has tracked 250 million videos across five platforms such as Facebook, Twitter, YouTube, Vine, and Instagram. Vidooly claims to have helped its current 20,000 customer base track the performance of their videos on YouTube.
How does video marketing analytics change the way we consume videos
First up, it helps clients and partners to use audience insights for personalization, better ad-targeting and optimizing media-buys. The insights also enables clients to find and team up with social media influencers. Earlier, last year the Noida startup bought over-the-top-content (OTT) startup, iCouchApp founded by BIT Meerut graduates, Rabi Gupta and Ashish Kumar.
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Richa Bhatia is a seasoned journalist with six-years experience in reportage and news coverage and has had stints at Times of India and The Indian Express. She is an avid reader, mum to a feisty two-year-old and loves writing about the next-gen technology that is shaping our world.