Leading businesses today, market themselves to customers over multiple channels ensuring that a typical customer journey has several touchpoints. Allocating marketing credit to these channels used by the business is all the more important for a cohesive marketing plan. Multi-touch attribution (MTA) is an analytical technique that helps attribute credit and enable better marketing decisions. Understanding MTA and its application is highly beneficial for AI/ML professionals especially in the marketing domain.
Analytics India Magazine in association with Ugam is organizing a webinar that will simplify MTA for all attendees. Join this webinar to understand how Ugam’s data science experts Kartik and Santosh have used an MTA methodology with gaming roots to help Fortune 500 companies finetune their marketing strategies.
Ugam, a Merkle company, is a leading analytics and technology services company. They help large corporations drive better decisions and performance. With 2400+ people spread across locations worldwide, they successfully deploy services and aptly leverage AI for scale.
What You’ll Gain
By attending this webinar, attendees will get an exposure to Multi-Touch Attribution and its implementation through examples of football scenarios.
Kartik Poduval, Assistant Vice President, Ugam, a Merkle company, is a data science professional with 15+ years of experience in building and enhancing analytical solutions for Fortune 500 companies. He brings cross industry expertise implementing analytical solutions across CRM, Digital, Product & Pricing and Fraud Analytics. At Ugam, he leads the analytics service’s delivery for Hi-Tech and BFSI clients.
Santosh Moraes, Senior Analyst, Ugam, a Merkle company, holds 5+ years of experience working with Fortune 500 clients across BFSI, Retail and Non-Profit domains, on data-driven pricing, marketing and business intelligence (BI) solutions.
Date: 20th January, 2021
Time: 4-5 PM (IST)