The world’s first commissioned music video created entirely through OpenAI’s Sora, ‘The Hardest Part,’ directed by Paul Trillo, is now out.

The music video’s debut comes at a time when OpenAI is pitching Sora to Hollywood and other entertainment giants. The AI startup has been actively arranging meetings in Los Angeles with Hollywood studios, media executives, and talent agencies. Their goal is clear: to forge partnerships and encourage filmmakers to integrate Sora into their creative processes.

OpenAI has also taken steps to showcase Sora’s capabilities in a blog post, illustrating how artists, filmmakers, and creative designers can leverage Sora to produce surreal videos. The blog contained new Sora generated videos from various visual artists and directors, showcasing short films alongside their impressions of the technology.

This move hints at a potential paradigm shift in how Hollywood, advertising, and other creative industries approach content creation.

Sora expected later this year

In a recent interview, OpenAI chief technology officer Mira Murati said that Sora would be available this year, possibly within “a few months”. However, she appeared hesitant about delving into the specifics of the data Sora was trained on and dodged the question. 

“I won’t go into the details of the data used, but it was either publicly available or licensed data,” she said. Murati was trolled for saying that she wasn’t sure whether it used videos from YouTube, Facebook, and Instagram. However, she confirmed that Sora uses content from Shutterstock, with which OpenAI has a partnership.

Murati said that Sora could take a few minutes to generate videos, depending on the complexity of the prompt, and that it’s ‘much, much more expensive’. “We don’t know what it’s going to look like exactly when we make it available to the public, but we’re trying to make it available at a similar cost eventually to what we saw with DALL-E,” she added.