Top 10 Companies That Crowned Hyderabad as India’s Greenfield GCC Leader in 2025
Telangana has attracted over 75 greenfield GCCs in 2025, compared with 40-plus in Karnataka.
- Published on June 6, 2016
Book Review: “Business Analytics – Applications to Consumer Marketing”
- By Deep Thomas
The recent book by Dr. Sandhya Kuruganti and Hindol Basu is a must read and an essential reference for anyone who wants to understand business analytics and enable profitable growth by leveraging data to deepen the understanding on customers. A lot of organizations talk about customer centricity and the importance of Data in achieving this objective and this book discerningly and magnificently guides the reader to the path of customer centricity using the data available at our hands in a simple, lucid, and a palatable manner.
The salient feature of this book is that it will help individuals with varied levels of analytic proficiency; be it a less-mathematically-trained person who aspires to learn and adopt analytics for on organization more effectively compared to current practices, or so
📣 Want to advertise in AIM? Book here
Deep Thomas
Deep Thomas, CEO – Tata Insights and Quants (Tata iQ) Division, is a Global business leader and management professional with over two decades of experience in delivering sustained increasing profitability through business transformation leveraging Global processes, Information capabilities, Digital, and Advanced analytics solutions.
Prior to this, Deep led Citigroup’s Global Decision Management Centre of Excellence where his team drove high performance insights and impactful analytic solutions across 36 countries.
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