- Published on August 18, 2022
- In Global Tech
After Ruining Meta’s Business, Apple Now Wants to do More Ads
In 2021, Apple generated ad revenue of about $4 billion, up from an estimated $300 million in 2017.
- By Amit Naik
In a new revelation, Apple recently announced that it would bring ads to more apps pre-installed on iPhones, iPads and other Apple devices. This includes Books, Maps, Podcasts and others. In addition, the tech giant has internally tested search ads in Maps that can display recommendations when searching for stores, restaurants, or businesses nearby.
But the question is, why now? Reports suggest that Apple is expanding ads to new areas of iPhone and iPad in search of its next big revenue driver.
Previously, Facebook and Google dominated the digital advertising market. Cut to 2022, Google, Amazon, and Meta are ruling the advertising landscape, with Apple and TikTok slowly seeping in.
As per reports, the big three – Google, Amazon, and Meta – are on a quest
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Amit Naik
Amit Raja Naik is Senior Editorial Producer – Live Shows at AIM Network, driving India’s most influential AI and technology conversations. He leads content, narrative design, and visual storytelling, engaging with leaders, innovators, and policymakers to advance how technology impacts businesses, governance, and society.
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