Are SEOs and ads really benefiting us? 

If you have been trying to use Google Search as your default server and often find yourself frustrated at the several ads that pop up at the start and the bottom, with only a few relevant links in the middle, you are not alone. Google has taken over the basic idea of searching for information, so much so that we use it as a gerund; to ‘google’ something is the equivalent to ‘searching for it’. Google has dominated the search engine market, holding 92.47% market share as of June 2021. But driven by SEO and sponsored posts, Google Search is losing the trust of its users, shows a recent Reddit thread that has gained major popularity, titled ‘Google Search is Dying’. “I feel like it’s so difficult to find the answers I’m looking for about ANY topic these days if I just rely on Google search results, and that’s incredibly disappointing,” said one user, followed by hundreds of similar comments on why users are turning to different domains or community portals (like R