- Published on August 24, 2018
- In AI Features
Consider Predictive Analytics a Necessity, Not an Alternative
- By Chirag Shivalker
As a customer, you receive an email or an SMS notification stating that the groceries are about to get over, and asking if you would want to order them. How the supermarket or the mall came to know about it? Well, they do not mind readers at least; instead, it is the predictive analytics which is being leveraged to process huge datasets. The retail industry is known for being the front runners for utilizing and identifying data. They initiated the use of prescriptive analytics and now have entered the arena of predictive analytics.
Facebook leveraged predictive analytics techniques to become one of the largest data collecting companies identifying trends, and recommending it to the user as per their interest. And as a matter of fact, they have more than 2 billion active users to date. Ind
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Chirag Shivalker
Chirag Shivalker is the content head at Hi-Tech BPO and has helped enterprise level clients globally in managing their data and providing analytics; ultimately empowering them to make insightful business decisions, take bold action, and execute quickly. He regularly writes about the importance of data management for data analytics and the changing landscape of the business process management industry.
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