- Published on September 5, 2022
- In AI Features
How Realme Became the 2nd Largest Smartphone Player in India
The brand claims to have tied-up with over 30,000 retail stores, recently expanding its offline segment with the launch of a global flagship store in Ahmedabad
- By Tausif Alam
If A is the brother of B, B is the sister of C, and C is the father of D; how is D related to A? This is an example of blood relations logical reasoning – a common question in competitive exams.
Now, let's take a real example. BBK Electronics is the parent company of Oppo and Vivo; Oppo's subsidiaries include OnePlus and Realme; iQOO is a Vivo subsidiary. So, what is the relation between Realme and BBK Electronics?
What started as a sub-brand of Oppo was spun off as a separate brand in May, 2018. Within six months, Realme became an emerging brand in the Indian market. According to International Data Center (IDC), in Q2 2022, Realme claimed the second position in the Indian smartphone market as per shipment volumes for the second time in a row with a strong YoY gro
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Tausif Alam
Tausif Alam has been covering technology for almost a decade now. He is keen about connecting dots and bringing a wholesome picture of the tech world.
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