- Published on March 31, 2021
- In AI Features
Japan Using AI To Experience Perfume Scents: Bizarre Or Normal?
Image by Japan Using AI To Experience Perfume Scents: Bizarre Or Normal?
- By Peter Mathew
In recent news, Japan-based Scentmatic aims to shift the perfume industry’s paradigm by collaborating with Biotope to offer its AI system to an exclusive number of Nose Shop Branches, a boutique of beauty products located in the nation.
Precisely aiming to offer its customers new ways to experience scents and aroma, Scentmatic, with Kunitake Saso’s aid, who leads Biotope aspires to achieve the said goal with the assistance of AI. From this ambition comes Kaorium, which is an AI-powered system used to identify the scents which define a perfume. In other words, the AI aims to verbalise the flavours, aromas, and essence of the perfume it analyses.
The reason behind Scentmatic, which is led by Shuji Kurisu, being drawn towards this exercise is the intention to utilise AI to translate
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Peter Mathew
Passionate about all things media and communications. I love being a journalist, though you can see me read a book or watch a classic film in my free time.
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