90% of Indian Internet Users are already using AI, says Report

With over 900 million internet users, 9 out of 10 Indians are adopting AI, according to a study by marketing data and analytics firm Kantar. The current AI user base at 724 million, is expected to see an annual growth of 6%, driven by the computing capabilities of the internet, smartphones, connectivity, and cloud infrastructure.

While AI usage is projected to be higher among young adults aged 19-24, individuals aged 45 and above are also embracing these technologies, with approximately 81% of this demographic utilizing AI-driven services.

Kantar anticipates a surge in AI integration among digital commerce and entertainment apps to elevate customer experiences and align with evolving trends. However, adoption lags in segments such as BFSI, job search, and short video apps, as revealed by the survey.

According to the ‘IBM Global AI Adoption Index 2023’, around 6 in 10 IT professionals at enterprises reported that their company is actively implementing generative AI, making India among the countries with the most extensive AI adoption. 

In the education sector, CBSE has incorporated AI as a skill module for Grades 6–8 and as a skill subject for Grades 9–12. Currently, several organisations are developing virtual assistants for educators, parents, and students to enhance learning experiences. 

Prime Minister Narendra Modi has also acknowledged the significance of AI. In an interview with ANI news agency, PM Modi said, "Used AI to prepare India's plan for the next 25 years.” 

However, in smaller cities, the impact of AI is palpable, prompting government efforts to address related challenges. For instance, in Sharawasti, Uttar Pradesh, which ranks as India's fourth most underdeveloped district with a voter count of 2.1 million, initiatives have been launched to combat deepfake technology.