Adobe Adds Data Centre Capabilities for Experience Platform in India

Adobe announced today that Adobe Experience Platform-based applications will be available for enterprise customers via an India datacentre later in the year. This move aims to deliver on local data residency requirements and improve performance through lower latency.

The data centre will enable Indian enterprises to access Adobe Experience Platform-based applications, including Adobe Real-Time Customer Data Platform, Adobe Journey Optimiser, and Adobe Customer Journey Analytics. These applications will empower businesses to deliver real-time personalised customer experiences at scale.

Prativa Mohapatra, VP & MD, Adobe India, emphasised the importance of this development, stating, "Generative AI is driving a foundational shift in the relationship between brands and their customers in India, marking this as the era for businesses to drive profitable growth while delivering new digital experiences. Delivering personalised customer experiences, or Customer Experience Management, is central to the goals of enterprises."

Mohapatra further added, "With that, we've seen increasing demand for Adobe Experience Platform-based applications from customers across banking financial services and insurance, telecom, manufacturing, and retail. We are excited to meet their hyper-growth requirements with the availability of Adobe Experience Platform-based applications, hosted via an India based datacentre."

Adobe's product innovations assist brands with data management in the age of generative AI, creating a foundation to activate insights and deliver true personalisation at scale. This is anchored in Adobe Experience Platform, the industry's leading Customer Experience Management solution, which enables brands to activate customer data across various enterprise systems through an integrated set of applications.

It serves as the foundation for Adobe Experience Cloud, a suite of integrated online marketing tools offering personalisation at scale, streamlined content creation, data insights, content management, and customer journey products.

Since establishing operations in 1997, Adobe India has become a key contributor to Adobe's Intellectual Property creation and business growth.

The country accounts for one-third of the company's global innovations, including patents, engineering, and product development teams. India is also among Adobe's fastest-growing markets, with customers including Air India, ICICI Bank, HDFC Bank, Bajaj Allianz, Tata Motors, and MakeMyTrip.