Airtel Partners with Adobe to Offer Free Premium Service to 360 Million Customers in India

Bharti Airtel has partnered with Adobe to provide free access to Adobe Express Premium to its 360 million customers across India, enabling effortless design creation using Adobe’s AI-powered creative platform.

The Adobe Express Premium subscription, worth approximately ₹4,000 per year, will be available at zero cost for a year to all Airtel customers, including mobile, Wi-Fi and DTH users, through the Airtel Thanks App.

The partnership gives Airtel users access to professional-grade design tools for creating social media content, marketing materials, short videos, presentations, invitations, and more, without requiring any prior design experience. 

Siddharth Sharma, CEO of connected homes and director of marketing at Bharti Airtel, stated that the partnership extends beyond technology, focusing on empowering millions of Indians with advanced AI tools to foster creation and innovation.

Adobe Express Premium offers users access to thousands of professional templates, including designs tailored for Indian festivals, weddings and local businesses, along with AI-powered features. It includes background removal, custom image generation, one-tap video editing, premium Adobe Stock assets, over 30,000 fonts, 100GB cloud storage, auto captions, instant resize, and watermark-free exports with seamless multi-device syncing.

“We are committed to empowering everyone to create and stand out with Adobe Express, the quick and easy create-anything app,” said David Wadhwani, president, creativity and productivity business, Adobe.

The platform is available in English, Hindi, Tamil, and Bengali. 

The initiative aims to boost India’s creator economy by helping creators, students, consumers, entrepreneurs, marketers, and small businesses produce content faster and cheaper, transforming digital expression and business communication.